Database Marketing Manager-Enterprise Analytics

The ancestors of the Sycuan Band of the Kumeyaay Nation existed many centuries ago as a community of people…a Tribe living together, farming, hunting and fishing to survive.

Much has changed since that time. Today the Sycuan Tribe governs its Reservation, owns and operates a Casino and a Golf Resort, and owns a number of other business ventures in the San Diego Region.

One attribute that remains unchanged, however, is Sycuan's sense of community. Sycuan is more than just a business. Sycuan is a community of people working together toward a common goal. Whether you work in our state-of-the-art Casino, our beautiful Resort, or become a staff member in our Tribal Government division, you will be part of the Sycuan family.

Job Purpose :

The Database Marketing Manager oversees Sycuan Casino Resort’s (SCR) initiatives to manage the player database, analyze behavior, and optimize to attract and retain high-value players.

Job Duties and Responsibilities :

Note : Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)

Database Segmentation

Creates and manage strategies based on player behavior, lifecycle, demographics, and other factors to increase the size of the active marketable database

Designs tailored marketing strategies for different database segments to enhance their gaming experience and satisfaction

Identifies underperforming segments of the database and develops marketing strategies to address performance

Manages external vendors to complete database append and / or hygiene, when necessary

Implements data quality control measures to ensure data integrity and minimize errors

Spearheads work with relevant departments to develop strategies to maximize database signups, improve player retention and conversion, reduce player churn, and increase recapture of lapsed guests

Strategic Planning

Develops and executes comprehensive direct marketing strategies to increase player retention and conversion, reduce churn, and increase recapture of lapsed guests

Tracks and analyzes performance of marketing campaigns and identify areas of improvement

Conducts testing to optimize reinvestment, offers, creative, and delivery methods

Keeps abreast of competitor marketing programs and reinvestment strategies

Collaboration and Communication

Works with player development team to maximize strategies to increase player retention, reduce churn, increase reactivation of lapsed players

Presents findings and insights to senior management and make recommendations for strategic adjustments

Collaborates cross-functionally with various departments such as marketing, operations, finance, and IT to ensure cohesive strategies

Communicates campaign information and performance to relevant stakeholders and team members

Job Specifications :

Education and Experience :

Essential :

Bachelor's Degree in Marketing, Computer Science, Economics, or related field or equivalent experience

5+ years database marketing & / or customer analytics or equivalent experience

Experience in gaming and / or hospitality analytics

Experience with casino management systems

Direct experience deploying campaigns and expertise in best practices

MBA or other graduate level degree preferred

Skills and Knowledge :

Essential :

Advance proficiency in big-data analytics tools such as SQL, R, Python, Tableau, Excel, etc.

Knowledge of database management best practices

Excellent project management, prioritization, and communication skills

Ability to analyze, compile and disseminate complex information in a clear and concise manner

Ability to perform complex mathematical calculations

Ability to read, analyze, interpret and make recommendations based on statistical reports

Ability to maintain organization, meet deadlines, possess integrity, confidentiality, and discretion in handling confidential information

Ability to identify trends, opportunities, or deficiencies and develop solutions to address

Ability to make sound decisions and solve complex problems

Ability to work in a fast-paced, demanding work environment

Ability to effectively communicate and interact with team members, colleagues and business contacts

Ability to conduct effective presentations to Senior Executive Staff

Ability to maintain professionalism and composure in all situations

Ability to accept constructive criticism

Advanced proficiency in Microsoft Office, Word, PowerPoint, and Excel

Ability to read, write, and communicate effectively in the English language

Supervisory / Managerial Accountability :

Direct : None

Indirect : None

If you enjoy being part of a community dedicated to creating a memorable guest experience, we invite you to explore career opportunities with Sycuan and join our winning team!

Job Details

Pay Type Salary