Internal Communications & Marketing Specialist

Blackbaud is seeking a talented Internal Communications & Marketing Specialist to join our team in Hyderabad, India. This role is integral to strengthening our employer brand, driving employee engagement, and ensuring clear, consistent communication across all internal channels. The ideal candidate will have a passion for storytelling, a strategic mindset, and the ability to build meaningful connections with diverse stakeholders.

As an Internal Communications & Marketing Specialist, you will play a pivotal role in shaping Blackbaud’s identity as an employer of choice in India. You’ll have the opportunity to drive impactful communication strategies, foster a strong organizational culture, and make a meaningful difference in our employees’ experience. If you are a proactive communicator with a passion for branding and engagement, we invite you to apply and be part of our dynamic team.

What you’ll do :

Develop and implement internal communication strategies that align with Blackbaud’s local objectives and global vision.

Champion the Employee Value Proposition (EVP) by developing and highlighting success stories, achievements, and company culture through various communication channels.

Create engaging content for internal communication channels (newsletters, email campaigns, intranet updates, and leadership communications, etc.) to inform and inspire employees.

Collaborate with HR, Talent Acquisition, Administration, and Business Heads to ensure cohesive messaging and effective rollout of initiatives.

Support the execution of employer branding campaigns, leveraging social media, internal events, and digital platforms to enhance awareness and engagement.

Monitor and analyze communication effectiveness using analytics tools, providing insights and recommendations for continuous improvement.

Coordinate with external partners and agencies for campaign development and execution as needed.

Assist in planning and executing CSR and employee engagement initiatives to foster a positive workplace environment.

What you’ll bring :

5+ years of experience in employer branding, marketing, or communications, preferably in a tech or GCC environment.

Proven track record of building and executing employer branding strategies.

Strong storytelling, content creation, and campaign management skills.

Experience with social media platforms, analytics tools, and branding technologies.

Excellent collaboration and stakeholder management abilities.

Familiarity with Indian talent market dynamics and cultural nuances.

Experience working with external branding partners or agencies.

Exposure to CSR or employee engagement initiatives.