Senior Industry Marketing Manager

Company Description

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role can be based in New York City.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are seeking a strategic, creative, and digitally savvy Senior Industry Marketing Manager to lead our marketing strategy across various customer segments, including Small and Medium Businesses (SMBs) and large Enterprises.

This is a high-impact role that will shape how we connect with marketers by delivering programs and narratives that are insightful, actionable, and aligned to our AI-driven product roadmap. You'll play a critical role in defining how we show up to customers-whether through digital campaigns, research, thought leadership, or sales enablement-and ensure our storytelling resonates at every stage of the customer journey.

You will collaborate with global teams to develop and execute integrated marketing programs that inspire confidence in our platform and support the growth of businesses of all sizes. This is an opportunity to redefine what great industry marketing looks like in today's fast-moving, AI-enabled B2B landscape.

Responsibility :

• Drive Strategic Industry Marketing Programs :

Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB, mid-market, and enterprise segments.

Analyze trends, data, and market research to develop compelling, insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers.

Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more. Bring stories to life in creative, scalable, and data-driven ways.

Partner with international teams to localize and scale go-to-market initiatives, ensuring content, event, and campaigns reflect regional insights and customer needs.

Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities.

Leverage AI-powered tools and technologies to accelerate campaign development, personalize content, and improve performance tracking and optimization.

Create and deliver sales enablement resources-including decks, one-pagers, case studies, and training-that empower our GTM teams to engage customers with confidence and clarity.

Track performance across initiatives and continuously refine programs based on insights, customer feedback, and business goals.

Qualifications

Basic Qualifications :

Preferred Qualifications :

Strong understanding of digital marketing channels and tools-including paid media, webinars, email marketing, and social.

Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools).

Excellent communication and stakeholder management skills within a matrixed organization.

Commitment to diversity, inclusion, belonging, and LinkedIn's values-led culture.

Skills :

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000- $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and / or other applicable incentive compensation plans. For more information, visit

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to :

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link :

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