Marketing Manager

Marketing Manager

When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.

Location(s) : Cambridge, MA, Cambridge (UK), Columbia, SC, Indianapolis, IN, Miami, FL, Orlando, FL, Princeton, NJ, Rahway, NJ, Raleigh, NC, Richmond, VA, Summit, NJ, Tampa, FL, US Remote - NC, West Point, PA, Westwood, MA

Brand Development & Stewardship

Support the creation and roll-out of the OneSource Life Sciences master brand and sub-brand architecture.

Partner with leadership on the brand narrative, value messaging, positioning, and visual identity.

Ensure brand consistency across all business units, marketing channels, and customer-facing materials.

Manage the development of brand guidelines and enable cross-functional teams to adopt them.

Website Creation & Launch

Oversee the end-to-end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management.

Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing.

Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation.

Manage launch timeline, testing, QA, and post-launch optimization.

Marketing Strategy, Campaigns & Execution

Support the annual marketing plan for brand awareness, customer retention, and account growth.

Develop and maintain sales collateral, capability decks, case studies, and customer-facing content.

Partner with sales, account management, and operations leaders to understand market needs and create relevant materials.

Manage general marketing requests from across the organization with clarity and prioritization.

Assist in development of digital campaigns (email, web, social) to drive awareness and demand.

Track performance metrics to support continuous improvement.

Account-Based Marketing (ABM) Support

Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top-tier accounts.

Build targeted content, messaging, and materials tailored to strategic clients and verticals.

Coordinate with sales and account teams to understand account goals, decision-maker needs, and buying journeys.

Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories.

Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact.

Ensure ABM programs reinforce the new brand and support long-term customer relationships.

Cross-Functional Collaboration

Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging.

Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance.

Support event marketing for conferences, summits, and customer engagements.

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.