Social Media & Digital Engagement Manager

Position Title :

Social Media & Digital Engagement Manager

Position Type : Regular

Job Number : SA67024

Full or Part Time :

full-time 40 hours weekly

Fair Labor Standard Act Classification :

Exempt

Anticipated Pay Range :

$70,304 - $80,000

Pay Range Information :

Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.

Job Description Summary :

The Social Media & Digital Engagement Manager helps develop the strategy for and owns execution of Chapman University’s digital footprint per Strategic Marketing and Communications (SMC) direction. Reporting to the Assistant Director, Digital Content & Experience, the Manager is responsible for the administration, content development and management of institutional social media sites (Facebook, Instagram, TikTok, Twitter, LinkedIn, etc.) to maximize engagement and build brand awareness. This includes collaboration on the institutional editorial calendar, annual social media strategy creation, reputation and sentiment tracking. They will support and implement digital marketing projects including online advertising campaigns, social media analytics and digital footprint dashboard. They will use digital marketing tools and analytics to provide reports and recommendations to ensure the University remains current and competitive as the social media / digital landscape evolves.

This position is in person in Orange, CA and the candidate will be expected to be in the office 3-5 days a week.

Responsibilities :

Drive Institutional Social Media Strategy

Community and Brand Building

• Oversee and maintain the Chapman University institutional Facebook pages, Twitter accounts, Instagram accounts, TikTok account, LinkedIn account and other institutional social network sites to engage with current students, alumni, parents, community, donors and prospective students.
• Work with departments within University Advancement, SMC, Admissions, and other campus partners to maximize engagements on social media accounts across the institution.
• Manage and facilitate social media communities by responding to social media posts and tags and develop discussions.
• Cover and provide social media coverage for several institutional events, including producing live stories and posts.
• Generate content or execute content generation for evolving social media practices .
• Track and monitor sentiment of online accounts.
• Manage social media aggregation tools such as Curator.io.
• Develop key relationships with influencers across social media platforms. Develop and manage influencer / ambassador program.

Reputation Management

Plan & Execute Social Media & Digital Content

Track Performance & Optimize

Supervise Social Media Student Workers

Collaborate with Campus Partners & Provide Social Media Support and Training

Monitor school and department social media accounts to ensure quality and consistent execution of branding and messaging.

Required Qualifications :

Desired Qualifications :

Special Instructions to Applicants :

Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.

Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.

The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.