Director, Creative and Brand Strategy

Marketing Manager

The University of Rochester is defined by a deep commitment to Meliora - Ever Better. Embedded in that ideal are the values we share : equity, leadership, integrity, openness, respect, and accountability. Together, we will set the highest standards for how we treat each other to ensure our community is welcoming to all and is a place where all can thrive.

Job Location : 120 Corporate Woods, Ste 230, Brighton, New York, United States of America, 14623

Opening : Worker Subtype : Regular Time Type : Full time Scheduled Weekly Hours : 40 Department : 900007 Marketing Med Ctr Work Shift : UR - Day (United States of America) Range : $122,044.00 - $183,065.00

Responsibilities

Develops and executes creative strategies to effectively promote the brand and services for a large division or school. Leads the strategic development of creative messaging, overseeing production of final concepts and providing direction for concept development, copywriting, and production staff.

Essential Functions

Leads and oversees marketing strategy and plan development, creative and communication strategy development, and campaign / program planning by identifying appropriate business and marketing objectives and interpreting brand strategy.

Works collaboratively with the Marketing Strategist and Communications teams to lead the development of creative strategy and brief development. Collaboratively directs external agency partner(s) to develop recommendations for message placement across traditional and digital media.

Directs the overall process of video production. Develops storyboards, scripts, and written treatments from the approved concepts. Oversees the production of final print, visual, and audio elements. Oversees the quality control, legal review, and proofreading process for all work to be produced and ensures a documented process for all final and approved work produced.

Supervises members of the Creative team. Manages HR needs of the department and staff. Provides leadership and oversight to ensure that creative messaging, concepts, and campaigns are implemented efficiently and effectively.

Works with the Communications Team to ensure creative concepts and media plans and strategies align with, are informed by, and contribute to the work and programs across all of Communications. Develops processes to ensure communication strategy and plan execution is appropriately managed.

Minimum Education & Experience

Bachelor's degree in Communications, Marketing, Business Administration or related field and 15+ years of relevant and progressive experience required

Master's degree preferred

Or equivalent combination of education and experience

5 years of supervisory experience preferred

Knowledge, Skills and Abilities

Knowledge of HIPAA privacy rules and HIPAA consent authorization process preferred

Demonstrated proficiency in writing and editing content preferred

Strong interpersonal, written and verbal communication skills preferred

The University of Rochester is committed to fostering, cultivating, and preserving an inclusive and welcoming culture to advance the University's Mission to Learn, Discover, Heal, Create and Make the World Ever Better. In support of our values and those of our society, the University is committed to not discriminating on the basis of age, color, disability, ethnicity, gender identity or expression, genetic information, marital status, military / veteran status, national origin, race, religion, creed, sex, sexual orientation, citizenship status, or any other characteristic protected by federal, state, or local law (Protected Characteristics). This commitment extends to non-discrimination in the administration of our policies, admissions, employment, access, and recruitment of candidates, for all persons consistent with our values and based on applicable law.

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