Marketing Automation Manager

About the role

We are looking for an energetic, detail-oriented, team player to join our growing team. You will work closely with global Fortune 500 stakeholder teams to build and optimize multi-channel lifecycle programs that drive pipeline and revenue. You’ll own marketing automation platforms, partner with RevOps and Sales, and turn strategy into scalable, testable campaigns with clear attribution.

What you’ll do

• Own end-to-end campaign execution : requirements, segmentation, build, QA, launch, monitoring, and reporting for email, SMS, in-app, and landing pages.
• Design and optimize automated lifecycle programs (welcome, onboarding, nurture, upsell / cross-sell, re-engagement, renewal).
• Define audience strategies : dynamic lists, behavioral / event triggers, lead scoring, and suppression logic to protect deliverability and conversion rates.
• Implement rigorous A / B and multivariate testing; establish test plans, sample sizes, and statistical thresholds.
• Maintain data hygiene and enrichment; partner with RevOps to manage contact / account objects, field mappings, and sync rules with CRM.
• Improve email deliverability : oversee IP / domain warmups, list health, bounce / spam monitoring, and authentication (SPF / DKIM / DMARC) with IT.
• Oversee campaign and funnel reporting; translate insights into roadmap recommendations.
• Build and maintain documentation, templates, naming conventions, and governance for scale and compliance (CAN-SPAM, CASL, GDPR, CCPA).
• Coordinate intake and prioritize requests; manage timelines and communicate status to stakeholders.

Platform-specific responsibilities :

HubSpot (Marketing Hub; Sales / Service Hub exposure)

Salesforce Marketing Cloud (SFMC)

Requirements

Preferred Qualifications :

Benefits

When asked what they love about working at Mod Op, we hear :

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.