Marketing Automation Specialist

About AvePoint :

Beyond Secure. AvePoint is the global leader in data security governance and resilience going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25000 customers worldwide rely on the AvePoint Confidence Platform to prepare secure andoptimizetheir critical data across Microsoft Google Salesforce and other collaboration environments. AvePoints global channel partner program includes approximately 5000 managed service providers value-added resellers and systems integrators with our solutions available in more than 100 cloud marketplaces. To learn more visit .

At AvePoint we are committed to investing in our people. Agilitypassionand teamwork set us up to do our best work and foster a culture where you are empowered to craft your career make an impact and own (y)our future. Unleash the power of you!

About the Role :

The Marketing Automation Specialist will be a pivotal force in accelerating our global marketing the setup governance and enablement of our marketing campaign engineMarketo and Asanaenabling our regional marketing teams to execute faster smarter and at scale. Thisisnta set it and forget it the builder and the enabler working to create scalable solutions that multiply the impact of our entire marketing organization. The specialist will help drive critical governance as we scale our marketing efforts across teamsultimately drivingcritical improvements in lead-to-pipeline conversion. The ideal candidate is a proactive builder with at least 2 years of marketing automationadmin or power userexperience includingrequirements gatheringdocumentationbuilding testing and enablement.

What Youll Do

• CampaignManagement : Manage marketing automationcampaignprocesses proactively researching and implementing the latestcampaign bestpractices strategies andproduct andmanage the global campaign framework inmarketing automationto ensure there arestandardized templates audiencesand workflows.
• Process Management : Create andmaintaincomprehensive standard operating proceduresforMAP andAsanain theMarkOpsHub ensuring knowledge transfer and operational continuity.
• Enablement : Train marketing teams on Asana and Marketo standards templatesaudiencesand workflows.
• Collaboration : Support globaldemand generation and fieldteambythinking throughbusiness and technical requirements todeploy new use cases inMAP and Asana.
• System Governance : Maintain Marketo and Asanas organizational structure including naming convention folder structure teams and user roles project and program templates key fields and ongoing archiving strategy
• Audience Segmentation : Build andmaintainaudiencedata sets field mappingand structure
• Martech Management : Supportessential marketingtechnologyprocesses includinguser provisioning and procurement.
• Reporting & Audit : Monitor platform health metrics like email open rates click-throughs subscription rates.

Required Experience

Preferred Qualifications

Required Experience :

IC

Key Skills

Controlling Experience,Distributed Control Systems,Pardot,Crystal Reports,Marketing Automation,Salesforce Marketing Cloud,Warehouse Management,HubSpot,Responsys,Email Marketing,Leadership Experience,Programmable Logic Controllers

Employment Type : Full Time

Experience : years

Vacancy : 1