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AVP, Marketing Technology Product Management
MediabistroLouisville, CO, United Statesjob_description.job_card.variable_days_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.full_time
job_description.job_card.job_descriptionOperationalize the transformation to a dual-hat model—where capability leads act as both product managers and embedded practitioners in agile pods. Lead and coach a high-performing team of dual-role capability leads—who own roadmaps and governance while supporting pod-based campaign execution. Redesign marketing workflows and planning processes to improve speed, compliance, and cross-functional alignment. Foster a culture of innovation, accountability, and impact across the MarTech team. Drive platform adoption through enablement and education, ensuring teams effectively use MarTech tools.### Capability Strategy & Platform Modernization Own overall product strategy for MarTech capabilities : journey and activation, creative management, workflow optimization, and orchestration & personalization. Lead the vision, roadmap, and governance for marketing capabilities—ensuring scalability, user-centricity, and alignment to business needs. Champion AI & NBA : Drive the shift from traditional journey-based marketing to real-time, AI-powered Next Best Action strategies. Reimagine legacy platforms and processes to support a unified, scalable ecosystem across digital, telephonic, and direct mail channels. Govern platform architecture in partnership with IT—evaluating new technologies and defining scalable product architectures. Ensure the stack supports both discretionary and regulated / operational communications with appropriate governance.### Cross-Functional & Vendor Collaboration Serve as a trusted partner to Marketing, IT, Data, Compliance, and external vendors to ensure cohesive delivery and continuous optimization. Collaborate with Procurement and vendors to ensure contract alignment, partner performance, and value delivery.# Use your skills to make an impact ## Qualifications### Required 10+ years of experience in marketing technology, digital product management, or enterprise platform leadership. Experience in a regulated industry (e.g., healthcare, insurance, financial services). Deep expertise in Adobe Experience Cloud (AJO, AEP, AEM, Adobe Target); Salesforce Marketing Cloud (SFMC) experience also acceptable. Proven success leading capabilities-based product organizations and owning strategic domains such as journey management, campaign orchestration, content operations, or Next Best Action. Proven experience redesigning operating models and standing up cross-functional teams to support agile ways of working in marketing or digital organizations. Familiarity with agile product development and scaled agile frameworks. Excellent communication, stakeholder management, and change leadership skills.### Preferred Strong understanding of AI / ML, personalization, and NBA strategies in a marketing context. Experience with AI governance, GenAI, and responsible deployment of emerging tech. Experience modernizing legacy systems Thought leadership in MarTech, AI ethics, or digital transformation.Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$203,400 - $279,800 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance. Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline : 09-20-2025# Humana Inc. (NYSE : HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large. Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
AVP, Marketing Technology Product Management page is loaded## AVP, Marketing Technology Product Managementlocations :
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R-388767#
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- About the Role
Humana is seeking a strategic and execution-focused AVP of Marketing Technology to lead a capabilities-based product organization that powers our next-generation marketing ecosystem. This leader will be instrumental in modernizing legacy platforms, enabling omnichannel personalization, and transforming how we engage prospects, members, and patients—through AI, Next Best Action (NBA), and emerging technologies.
You will serve as a critical bridge between Marketing, IT, and Platform teams—translating business needs into scalable, compliant, and future-ready solutions. You’ll also lead the reimagination of marketing workflows and champion adoption across the enterprise.
This leader will also be accountable for operationalizing the transformation of the MarTech organization—driving the shift to a dual-hat model where each capability lead acts as both a product manager and a practitioner embedded within agile pods. This structure enables real-time feasibility guidance and campaign acceleration.## Key Responsibilities### Organizational Transformation & Team Leadership
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