Loyalty Marketing Analyst

Loyalty Marketing Analyst

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.

Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

A role with Target Loyalty means a big opportunity to create new Target guests and drive profitable growth. Here, you'll deliver the insights and analytics that measure our performance and improve our marketing and media decisions. You'll lead the discovery, interpretation and communication of meaningful data patterns that inform innovation for greater guest loyalty. Your work will help guide the holistic Target experience for our guests while providing our business partners with facts distilled into insights and implications that they can quickly and easily act on. You'll dream big to ideate the new tools and methodologies that effectively answer Marketing and Media Strategy's most critical questions. And you'll provide leadership when it comes to guest data governance, policies and enhancements.

As a Loyalty Marketing Analyst, you will play a key role in bringing Target's loyalty strategy to life. In this role, you'll coordinate and execute marketing initiatives that enhance the guest experience within Target's loyalty program. You'll collaborate closely with cross-functional partners to operationalize campaignsbuilding targeted audiences for marketing communications, partnering with channel marketing teams to deliver personalized messages, and developing and tracking learning plans to measure performance and optimize results. Ultimately, you'll help translate loyalty strategy into action by supporting the end-to-end delivery of personalized content that deepens guest engagement and drives program success.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About you :

• Bachelors' degree B.A. / B.S.
• Ideal candidate will have 2 3+ years in a role with experience in retail, marketing, guest experience and / or operations
• Able to develop strong relationships and build trust and confidence with partners
• Strong written and verbal communication skills
• Must have strong attention to detail and be able to find efficiencies in daily tasks.
• Thrives on variety and multi-tasking
• Strong problem solving with a solutions oriented mindset.
• Self-starter with ability to work in a fast-paced environment, work through ambiguity, and adapt with the business as it evolves over time.
• Technical aptitude and experience working with technical team and new product systems is desirable.

This position will operate as a Hybrid / Flex for Your Day work arrangement based on Target's needs. A Hybrid / Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.