Head of Strategy (Remote)

Head Of Strategy

Lucyd is a performance-driven growth agency for functional wellness and hemp brands. Our mission : reduce human suffering and maximize human potential; we help the world's best "conscious compound" brands scale profitably.

We're hiring a Head Of Strategy to lead how Lucyd defines, teaches, and executes growth strategy across every department.

As Head Of Strategy, you are the strategic engine of Lucyd. You will define what great DTC strategy looks like across creative, offers, customer journey, and media, and you will ensure every strategist, buyer, and creative can think and operate that way. This is a visionary and hands-on role : you will teach, build frameworks, lead a small slate of high-impact clients yourself (about 2025% of your time), and continually sharpen Lucyd's growth systems. In 2026 and beyond, you will focus primarily on functional wellness brands while continuing to guide strategy across Lucyd's DTC hemp portfolio.

What You'll Do

1) Define Lucyd's Growth Strategy

• Create and evolve Lucyd's core Growth Strategy Framework, connecting creative, offers, customer journey, and performance media into one cohesive model.
• Partner with the CEO and Leadership Team to embed strategy into every layer of the product and delivery.
• Keep Lucyd's strategy ahead of market trends, platform changes, attribution shifts, and consumer behavior.

2) Teach and Scale Strategy Thinking

3) Lead as a Player-Coach

4) Build Strategic Infrastructure

5) Drive Strategic Influence

What Success Looks Like

Who You Are

Why Lucyd

We're building the future of how the world feels. Lucyd has become the world's largest cannabis social advertising agency, helping brave companies break through the noise, scale sustainably, and shape their categories.

Our leaders have launched innovative and leading brands, including BR?Z and micros.

Our mission : reduce human suffering; maximize human potential.

We are entering our most exciting era yet; continuing to lead cannabis while expanding and shaping the functional wellness revolution. From cannabis to adaptogens to breakthrough wellness products, we're helping define what comes next.

We move fast, work hard, and win big on behalf of our clients, our team, and the people our brands serve. Remote-first, global culture, and a deep focus on mastery and purpose.

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