Marketing Automation Specialist

Energetic Team Player Role

We are looking for an energetic, detail-oriented, team player to join our growing team. You will work closely with global Fortune 500 stakeholder teams to build and optimize multi-channel lifecycle programs that drive pipeline and revenue. You'll own marketing automation platforms, partner with RevOps and Sales, and turn strategy into scalable, testable campaigns with clear attribution.

Own end-to-end campaign execution : requirements, segmentation, build, QA, launch, monitoring, and reporting for email, SMS, in-app, and landing pages.

Design and optimize automated lifecycle programs (welcome, onboarding, nurture, upsell / cross-sell, re-engagement, renewal).

Define audience strategies : dynamic lists, behavioral / event triggers, lead scoring, and suppression logic to protect deliverability and conversion rates.

Implement rigorous A / B and multivariate testing; establish test plans, sample sizes, and statistical thresholds.

Maintain data hygiene and enrichment; partner with RevOps to manage contact / account objects, field mappings, and sync rules with CRM.

Improve email deliverability : oversee IP / domain warmups, list health, bounce / spam monitoring, and authentication (SPF / DKIM / DMARC) with IT.

Oversee campaign and funnel reporting; translate insights into roadmap recommendations.

Build and maintain documentation, templates, naming conventions, and governance for scale and compliance (CAN-SPAM, CASL, GDPR, CCPA).

Coordinate intake and prioritize requests; manage timelines and communicate status to stakeholders.

HubSpot (Marketing Hub; Sales / Service Hub exposure)

Architect and manage Workflows, Forms, CTAs, Landing Pages, Emails, and the Campaigns tool.

Build active / static Lists and smart content using lifecycle stage, firmographic, and behavioral criteria.

Configure Lead Scoring (HubSpot Score), lifecycle stage progression, and MQL / SQL handoffs.

Manage object and property strategy (Contacts, Companies, Deals), pipelines, custom properties, and Salesforce sync behavior.

Set up subscription types, preference centers, and double opt-in where appropriate.

Build attribution and funnel reports; implement consistent UTM standards and tracking templates.

Salesforce Marketing Cloud (SFMC)

Build and maintain customer journeys in Journey Builder with event and data-driven entry sources.

Develop emails with Content Builder and Email Studio; create dynamic content with AMPScript and personalization strings.

Manage data architecture in Contact Builder : Data Extensions, attribute groups, send relationships, and Contact Keys.

Use Automation Studio for imports, data transforms, SQL queries, and scheduled automations; familiarity with SSJS a plus.

Implement Mobile Studio (SMS / push) and CloudPages for preference centers and landing pages.

Leverage Einstein features (send time optimization, engagement scoring) where applicable.

Configure Send Log, tracking, and deliverability best practices, coordinate with Salesforce CRM for campaign and lead sync.