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Marketing Content Specialist
Marketing Content SpecialistAmtraco • Milwaukee, WI, US
Marketing Content Specialist

Marketing Content Specialist

Amtraco • Milwaukee, WI, US
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AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units.

The four distinct operating units owned by AMTRACO are :

  • EPSI – a distribution company servicing the surface finishing industry with presence in all major global markets.
  • STM – a manufacturer of pressure sensitive adhesive tapes SBM – a commercial real estate company that buys, develops, and leases commercial real estate.

Roles & Responsibilities :

  • 1.

    • Graphic Design Support :

  • o Create and edit marketing materials, website graphics, social media visuals, and product images as needed. o Ensure brand consistency across all creative assets. 2.

    • Website Management (SEMrush & CMS) :

  • o Manage and optimize five company websites using SEMrush for SEO, site audits, and keyword tracking. o Implement website updates, including product listings, blog posts, and landing pages. o Collaborate with internal teams or external developers for major site changes. 3.

    • Email Marketing & Funnels :

  • o Build, schedule, and manage email campaigns for two companies, ensuring proper audience segmentation and automation. o Monitor and analyze campaign performance, making data-driven adjustments to improve engagement and conversion. 4.

    • Tradeshow Support (Infrequent) :

  • o Assist with event planning, booth setup logistics, and marketing collateral for tradeshows. o Coordinate pre- and post-show marketing efforts, including lead follow-ups. 5.

    • Marketing Literature & Requests :

  • o Maintain an organized library of marketing collateral and fulfill literature requests for sales teams and customers. 6.

    • Amazon Daily Operations :

  • o Oversee daily tasks such as updating product listings, managing customer reviews, and monitoring inventory. o Assist with Amazon advertising (PPC campaigns) and troubleshooting listing issues. 7.

    • Social Media Management :

  • o Plan and schedule content posts (1-2 times per week) across relevant social media platforms. o Engage with followers, respond to inquiries, and monitor social media analytics for performance insights. 8.

    • Swag Merchandise Management :

  • o Source, order, and maintain inventory of company-branded merchandise for events, employee engagement, and promotional campaigns. o Track usage and distribute swag items as needed for tradeshows, sales promotions, and corporate initiatives. 9.
  • Other duties as assigned.

    • Ideal Candidate Qualifications :

  • Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.).
  • Experience with SEMrush and website content management systems (WordPress, Shopify, etc.).
  • Familiarity with email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.).
  • Experience with Amazon Seller Central and basic PPC campaign management.
  • Strong organizational skills and ability to multitask across different marketing functions.
  • Experience in social media content creation and scheduling tools (Meta Business Suite, Hootsuite, etc.).
  • Excellent written and verbal communication skills.
  • Associates or Bachelor's Degree in Marketing or Related Field Required.
  • Certificate or Training in Graphic Design or Similar preferred.
  • COMPANY BENEFITS Competitive wages and earned commission Health Insurance Dental Insurance Vision Insurance Life Insurance Paid Vacations, Holidays & Personal Days 401(k) with Company match.   Powered by JazzHR
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