Senior Manager, Media Measurement and Optimization

Senior Manager Of Media Measurement And Optimization

Pfizer is driving a transformation of its marketing organization, and we are seeking a Senior Manager of Media Measurement And Optimization to join our team. This position will report to the Director, Measurement and Optimization, and will be a key resource in driving integrated media measurement at Pfizer. They will work directly with agency partners and internal collaborators within the CMO to create a media measurement program and refine, deliver, and enhance media optimization programs. They will bring a deep understanding of the intricacies of media data and analytics for major brands with experience in both building enterprise media measurement frameworks and executing large scale media performance optimization for healthcare clients. This person will partner closely with other members of the CMO as well as other teams to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading 'pharma' brand into a leading healthcare and patient-first organization.

The Sr. Manager, Media Measurement And Optimization, is responsible for implementing newly created enterprise media measurement framework and KPIs that take an integrated approach to media reporting across audience, channel, site and creative, and media initiatives. This is a unique role, which will curate measurement strategies for enterprise-based media programming across disease states. They will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media optimization programs to improve marketing ROI. The ideal candidate is a data-driven, strategic consultant that will apply years of experience in data analysis to translate reporting with a focus on delivering measurable financial results across the globe.

In this role, the Sr. Manager, Media Measurement And Optimization, will be a critical member of creating and building a new program, functionality, and capability within Pfizer. Must leverage strong cross-functional abilities to collaborate effectively with several key business partners both internally and externally. Newly founded team responsibilities encompass all aspects of media data and analytics reporting, including driving forward an integrated cross-channel measurement program, audience analytics, content and site behavior, and optimization recommendations. Collaborate with Strategy, Performance & agency teams on optimization reports, and process improvements.

While the primary focus of the role will be on media reporting and optimization reports, this role will also be responsible for SME across their assigned media objectives and vertical. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams :

• Work directly with agency partners to review, and translate media optimization reporting to business objectives
• Implement the newly created media measurement framework, introducing new standards to Pfizer, enterprise wide across both patient and provider campaigns
• Leverage insights, reporting, and data, in partnership with agency analytics partners, to provide strategic and tactical recommendations that tie performance to improved business and customer outcomes
• Partner with Commercial Analytics team to translate MROI insights into data-driven recommendations to improve media performance
• Drive integration and translation to shift media reporting from channel and diagnostic, to insightful and actionable insights that are audience-led, and consider site and creative performance
• Partner closely with analytics 3rd party providers to spec out program goals, delivery, and ensure advanced analytics are holistically incorporated to tell a performance story aligned to the customer journey
• Steward implementation and evolution of key learning and standardization documentation and playbooks to shepherd media measurement best practices and drive integration across all Pfizer groups
• Drive HCP media analytics best practices, across data transfer needs through script lift and MROI performance

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