Innovation Strategist

Innovation Strategist

At Goodr, we believe innovation isn't just about keeping up. Nope, it's about leading the flock. As our Innovation Strategist, you'll be the curious mind and fearless explorer shaping the future of our product line. You'll dig deep into customer insights, scan far beyond the sunglasses industry for inspiration, and dream up ideas that keep us fresh, competitive, and on brand. You'll rally the team around bold new concepts, bridge the gap between vision and execution, and help chart a product roadmap that blends long-term vision with short-term wins. If you're equal parts creative thinker, data nerd, and hype-builder, this is your runway.

Responsibilities

• Lead the new model innovation strategy by continuously scanning market trends, adjacent industries, cultural shifts, and emerging technologies to identify breakthrough product and technology opportunities
• Conduct deep-dive interviews and ethnographic research with customers to uncover unmet needs, pain points, and emerging lifestyle trends
• Synthesize insights from customer research, market analysis, and trend monitoring into clear recommendations that guide product direction
• Facilitate high-energy workshops and brainstorming sessions with internal teams to spark and shape novel product concepts
• Develop compelling business cases outlining market potential, projected revenue, cost implications, and strategic fit
• Create and test prototypes or concept mock-ups to gather early customer feedback and refine ideas
• Collaborate with product development to assess technical feasibility, ensuring concepts are both desirable and buildable
• Act as the bridge between customer insights and development execution, championing ideas that balance innovation, viability, and brand identity
• Champion innovation initiatives across the organization, securing buy-in from leadership and aligning cross-functional teams on shared goals
• Partner with product managers to translate the innovation strategy into a detailed, prioritized product roadmap
• Communicate the long-term vision to inspire alignment, while balancing long-term innovation goals with short-term tactical needs
• Provide ad-hoc product strategy reporting, trend analyses, customized insights, and special projects for key stakeholders
• No direct reports you get to lead the strategy, without managing your fellow flamingos
• This role is in the Product Strategy team and will report directly to the Director of Product Strategy
• Perform other related duties as assigned

About The Ideal Candidate

What You Get

Next Steps

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 8 weeks to complete and you'd be expected to start on a specific date.

1. Application

2. Fill out a form with basic questions

3. 35 minute introductory interview with HR team member

4. 90 minute virtual interview with peers and manager

5. Final assignment and presentation

6. Offer!

To get the process started, review & submit the following :