Chief Marketing Officer

Description

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The Chief Marketing Officer (CMO) is a dynamic and visionary leader responsible for driving sustained growth in attendance and ticket revenue at the Space Needle and Chihuly Garden and Glass—two of Seattle’s most iconic, high-volume destinations. This role bridges the worlds of tourism, culture, and art, helping to position these venues as both premier visitor attractions and significant cultural institutions.

The CMO will shape and elevate the profile of Chihuly Garden and Glass as a world-class art exhibition experience through compelling brand storytelling and integrated campaigns. This includes stewarding the voice and legacy of Dale Chihuly in partnership with Chihuly Studio and ensuring the art-centric identity of the Exhibition is honored and amplified in all marketing and public-facing strategies.

This role demands a proven track record in growing visitation, increasing per capita revenue, and deepening audience engagement at high-profile cultural, entertainment, or tourism destinations. The ideal candidate is a data-driven strategist and brand steward who thrives in complex, creative environments.

Key Responsibilities :

Attendance & Revenue Growth

• Develop and execute innovative marketing strategies to grow annual attendance and maximize ticketing revenue through yield optimization, segmentation, and conversion tactics.
• Increase visibility and reach for Chihuly Garden and Glass within both the global art world and broader travel / tourism sectors.

Guest-Centric Experience Marketing

Channel and Partner Development

Pricing & Promotions

Integrated Brand Strategy

Signature Events & Cultural Relevance

Reputation & Media Management

Leadership & Collaboration

Required Qualifications :

Additional Expectations :

Full time, Salaried position

Salary Range : $200,000 - $250,000 yearly DOE + Bonus up to 30%

Benefits include :

The Space Needle symbolizes the innovative and forward-thinking spirit of Seattle. Our Team Members reflect our inclusive city, diverse country, and multicultural world. As an equal opportunity employer, we make all employment decisions without regard to race, color, religion, age, sex, national origin, marital status, sexual orientation, gender identity, the presence of any sensory, physical, or mental disability, military status, political ideology, genetic information, or any other status protected by local, state, or federal law. All Team Members and potential Team Members who apply for an opening will be considered without regard to these factors. We carefully screen applicants based on qualifications such as their training, education, skills, aptitude, experience, and previous work record.

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