Digital Strategy and Analytics Manager

Digital Strategy And Analytics Manager

Join UI Health Care's Marketing and Communications department as the Digital Strategy and Analytics Manager , charged with leading the creation and execution of department-wide digital and analytics strategies that inform growth, engagement, and reputation efforts across University of Iowa Health Care's audiences. This role serves as a strategic partner within the Division of Digital Products and Services within the Marketing and Communications Department.

This role is responsible for architecting frameworks and systems to measure and optimize the effectiveness of marketing campaigns, communication strategies, and the overall health of digital properties. With a focus on ROI analysis, consumer insights, and market activity, the manager ensures that actionable intelligence drives strategic planning and performance improvement across clinical, academic, research, and internal engagement missions.

Position Responsibilities :

Marketing Planning and Strategy :

• Lead the development and execution of digital marketing and analytics strategies aligned with UI Health Care's goals across all missions.
• Architect and implement audience segmentation strategies and lifecycle engagement models for patients, students, employees, and other core audiences related to marketing and communications goals.
• Oversee the creation and monitoring of digital marketing KPIs, ensuring alignment with institutional priorities and campaign objectives.
• Guide the partnership with service line marketing team members and agency partners in strategically developing digital marketing campaigns that exceed expectations and use digital marketing best practices across multiple channels, including email, web, and paid advertising.

Research and Analysis :

Financial Responsibility :

Supervision / Leadership :

Project Management :

Communications / Relationship Building :

Required Qualifications :

Desired Qualifications :

Application Process : To be considered, applicants must upload a cover letter and resume (under the submission of relevant materials) that clearly address how they meet the listed required and desired qualifications of this position. Job openings are posted for a minimum of 7 calendar days. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential / education verification.

Up to 5 professional references will be requested at a later step in the recruitment process. For questions, contact Sharon Walther at sharon-walther@uiowa.edu .

This position is not eligible for University sponsorship for employment authorization now or in the future.