Marketing Analyst

Digital Marketing Analyst Customer Zeal

The Marketing Analyst supports the Customer Zeal team by developing comprehensive data visualizations and executive dashboards that translate complex customer data into actionable business intelligence. This role focuses on creating insightful reporting for executives while leveraging data science techniques such as customer segmentation, churn prediction, and sentiment analysis. The Marketing Analyst utilizes machine learning algorithms and visualization tools to extract meaningful patterns from customer data. Working closely with Marketing, Customer Service, and Executive teams, this role ensures customer insights are effectively communicated in a compelling manner that drives strategic decision-making and customer-centric initiatives.

Principal responsibilities include :

• Develop and maintain executive dashboards that effectively visualize key customer experience metrics in a clear, actionable format
• Create compelling data visualizations that tell meaningful stories about customer behavior and experiences
• Prepare executive-level reporting packages that highlight key customer metrics, trends, and insights
• Design and implement visualization techniques that effectively communicate complex customer data patterns
• Develop customer segmentation models using k-means clustering and other unsupervised learning techniques to identify distinct customer groups
• Build predictive models for customer churn analysis to identify at-risk customers and recommend retention strategies
• Conduct sentiment analysis on customer feedback data to quantify customer satisfaction and identify improvement opportunities
• Apply machine learning algorithms to analyze customer journey data across multiple channels
• Calculate and analyze customer lifetime value using predictive modeling techniques
• Collaborate with cross-functional teams to translate business questions into visual insights and data science projects
• Monitor developments in data visualization and customer analytics to identify potential improvements
• Document and maintain the company's customer reporting methodologies and analytics models
• Optimize existing visualization and data science workflows to increase efficiency and streamline reporting processes

Qualifications include :

Minimum requirements include :

Pay range : 75,100.00 - 112,700.00 USD Annual DOE

Rewarding compensation and benefits include :

EEO Statement : Republic Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, relationship or association with a protected veteran (spouses or other family members), genetic information, or any other characteristic protected by applicable law.

About the company : Republic Services, Inc. (NYSE : RSG) is a leader in the environmental services industry. We provide customers with the most complete set of products and services, including recycling, waste, special waste, hazardous waste, and field services. Our industry-leading commitments to advance circularity and support decarbonization are helping deliver on our vision to partner with customers to create a more sustainable world.

Our company values guide our daily actions :

We are proud of our high employee engagement score of 86. We have an inclusive and diverse culture where every voice counts. Our team positively impacted 4.6 million people in 2023 through the Republic Services Charitable Foundation and local community grants.

Republic Services' strategy is designed to generate profitable growth. Through acquisitions and industry advancements, we safely and sustainably manage our customers' multiple waste streams through a North American footprint of vertically integrated assets.

We focus on three areas of growth to meet the increasing needs of our customers : recycling and waste, environmental solutions, and sustainability innovation.

Our recent innovations to advance circularity and decarbonization demonstrate our unique ability to leverage sustainability as a platform for growth.

Recent recognition includes :

Job Posting End Date : 10-30-2025

The company expects to accept applications for this position until the posting end date but encourages interested applicants to apply as soon as possible.