Senior Manager, Brand and Product Communications

At GE Appliances a Haier company we come together to make good things for the fastest-growing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities : we come together we always look for a better way and we create possibilities .

Interested in joining us on our journey

At GE Appliances were looking for a creative and strategic communications professional to lead brand and product public relations that connect with consumers media and influencers.

The Opportunity

As the Senior Manager Brand and Product Communications youll develop and execute earned media strategies that build brand awareness inspire consumer engagement and drive sales. Working closely with our product and marketing teams youll craft compelling stories that highlight innovation and impact. Youll also play a key role in agency management proactive media outreach press events and measurement of PR performance.

In this role youll be part of a collaborative communications team that supports brand initiatives product launches and corporate events. The ideal candidate thrives in a fast-paced environment brings curiosity and creativity to every challenge and is motivated by seeing great ideas come to life.

Position

Senior Manager Brand and Product Communications

Location

USA Louisville KY

How Youll Create Possibilities

• Lead development and execution of high-impact media strategies tied to product launches and brand campaigns.
• Identify and support company and external spokespeople who bring authenticity and credibility to our stories.
• Create engaging storylines news angles and contributed content beyond standard press releases.
• Develop messaging and talking points that highlight product differentiation and align across teams.
• Manage the companys online press room and ensure content is current and accessible leveraging AI tools to enhance efficiency.
• Produce clear and compelling content that translates technical information into engaging consumer narratives.
• Plan and execute immersive media events that capture attention and elevate brand visibility.
• Build and manage PR brand plans and budgets that grow awareness among journalists editors and influencers through media visits activations trade shows and events.
• Lead and manage agency relationships to drive aligned cost-effective campaign execution.
• Measure and report campaign performance with actionable insights and regular updates.
• Provide strategic communications counsel across commercial teams in partnership with senior leadership.
• Oversee multiple external partners including PR and advertising agencies event producers and creative vendors.

What Youll Bring to Our Team

Minimum Qualifications :

#LI-MS

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that : Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply please send an e-mail

Required Experience :

Senior Manager

Key Skills

Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1