Creative Director

Job Description

Who We ARE : When you work for the Best. Gym. Ever, you join the Best. Team. Ever. Our corporate office reflects the culture of our gyms. We’re enthusiastic leaders, hard-working and experts at what we do. Our corporate team supports our gyms by having a can-do attitude and rolling up our sleeves to get to work. We always keep the end goal in mind- do what’s best for our members, club employees and our business.

What We LOVE : People. Fitness. Teamwork. Fun. Changing Lives.

What You’ll DO :

The Creative Director will create a lasting impression among customers and improve product sales and market share. This is achieved by ensuring that the company's advertising and marketing activities are designed according to brand standards. The Creative Director is responsible for product and service coordination, assisting with the development and defining the overall vision and strategy. This position works closely with other departments to provide internal and external marketing support. Reporting to the VP of Marketing, the Creative Director develops and designs the production process for a variety of marketing and communication projects. They oversee all aspects of the design and production process to ensure timely delivery, best-in-class quality, and cost control.

• Manage the creative elements that inform, engage, attract, and sell the company’s brand and services to local communities.
• Coordinate all Graphic Design & Production projects and approvals from inception to completion.
• Assist with the planning, creative ideation, execution, and post-production of original marketing and demand creation ideas and materials.
• Establish action plans and daily or weekly reporting processes to ensure visibility and delivery of results. Continuously improve and enhance the effectiveness and innovation of all graphic design & production output and standards.
• Develop design concepts, mockups, and sample layouts based on knowledge of layout principles and aesthetic design concepts.
• Oversee in-house print production including project planning, workflow management, quality control, press checks, cost control, logistics coordination, vendor management, procurement, and other related production activities and assignments. Review all print files for quality control (spelling, grammar, color consistency, and creative) and ensure they are properly set up for printing.
• Maintain brand and style guides which detail the proper use of all brand trademarks and logos. Work collaboratively with various stakeholders to provide direction in achieving compliance and uniformity of all company standards. Maintain brand standards and integrity of brand representation.
• Develop, acquire, and manage visual assets (photography, video, animations), rights, and renewal plans to be used in a variety of creative projects. Maintain and evaluate the library of visual assets to ensure files can be accessed efficiently.