Manager, Media Analytics

Overview

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About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials. This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions.

Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

The Role

The Manager of Media Analytics is responsible for the day-to-day management of digital advertising reporting, measurement and analyses to drive performance and optimization of our Paid Social and Video programs. Reporting into the Measurement & Interpretation team within Gap Inc.’s centralized Marketing Shared Services organization, you will collaborate closely with the Paid Social Activation Team and play a crucial role in defining measurement and analysis approaches to best support media channel management. This is a highly collaborative role responsible for partnering closely with Gap Inc.’s Media Agency and cross-functional teams to inform and help execute measurement and real-time optimizations of media spend for paid channels across BAU and promo periods.

What You’ll Do

• Execute and oversee day-to-day reporting, measurement, analysis, and optimization efforts for all Paid Social & Video marketing programs across Gap Inc.’s portfolio of brands. Act as the primary liaison between Media Agency resources and Gap Inc.’s Measurement & Interpretation team, ensuring seamless communication and collaboration.
• Provide actionable data to inform and evaluate full-funnel media strategies. Ensure that measurement frameworks adequately assess the brand and business value of all marketing tactics.
• Enable and execute creation and implementation of standardized, repeatable frameworks for reporting, analyzing and tracking media performance through automated tooling. Deliver tailored reporting solutions, including visually appealing dashboards that effectively communicate key metrics and performance KPIs.
• Ensure the accuracy and integrity of data used in reporting and dashboards by implementing robust data validation and quality control processes.
• Collaborate with the Media Agency and Channel Activation Team to create and manage detailed full funnel testing roadmaps for each channel.
• Serve as a conduit for insights and learnings between Measurement & Interpretation, Marketing Operations, and Channel teams, ensuring seamless sharing of information.

Who You Are

Benefits

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We recruit, hire, train and promote qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World\'s Best Employers and one of the Best Employers for Diversity.

Salary Range : $114,900 - $152,200 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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