Paid Social Growth Strategist

Growth Strategist

Lucyd Media is an advertising agency driving customer acquisition for socially conscious brands throughout North America & Europe. We focus on advertising socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products.

Responsibilities

As the Growth Strategist you will be executing on the following :

• Planning, documentation and presentation of strategies for your clients.
• Playing the front-facing role and managing the overall client relationship, including cross-selling services
• Collaborating with the Onboarding specialist to ensure your investors are onboarded successfully
• In-Depth Strategic Planning of new client programs
• Overall investor performance and hitting set KPIs - testing, optimizing and scaling.
• Full Accountability for Leading and Managing your 'Team Pod' (typically 2-3 members including a creative, media buyer, and project manager), prioritizing their work and time allocated to each investor on a weekly and daily basis
• Following Lucyd's ad account best practice structures, testing rules and playbooks
• Project management of any additional assets that may need production - landing pages / funnel builds, questionnaire forms, messenger bot etc
• Writing ad copy that Eugene Schwartz would be proud of and driving the overall creative strategy on all accounts, with support from your creative team - are you a Digital Don Draper or Peggy Olsen we're looking for?
• You will hold yourself accountable for all aspects of your client accounts - wins and mistakes...and we're always learning from our mistakes!

Requirements

Job Type