Vice President of Revenue Marketing

Vice President of Revenue Marketing

About the Company

Innovative platform connecting journalists & PR professionals

Industry

Internet

Type

Privately Held, VC-backed

Founded

2009

Employees

201-500

Funding

$101-$200 million

Categories

• Technology
• Information Technology & Services
• Public Relations
• Journalism
• Social Media

Specialties

About the Role

The Company is seeking a Vice President of Revenue Marketing to spearhead the development and scaling of a modern, full-funnel marketing engine. The successful candidate will be responsible for leading integrated marketing programs across various channels, driving pipeline generation, and revenue impact. This role requires a strategic and hands-on leader with a proven track record in B2B SaaS marketing, particularly in the areas of demand generation, revenue marketing, and digital performance. The VP will oversee all web and digital performance initiatives, shape web strategy, and develop creative, data-informed campaigns. They will also be tasked with mentoring and managing a multidisciplinary marketing team, defining marketing KPIs, and ensuring that all programs are optimized to meet business goals. Candidates for the VP, Revenue Marketing position at the company should have 12-15+ years of experience in B2B SaaS marketing, with a strong background in pipeline ownership across various market segments. The role demands a leader who is familiar with modern martech tools, has a deep understanding of paid media, SEO, and the evolving role of AI in marketing. The ideal candidate will be a motivating people leader, analytical, and performance-driven, with a builder's mindset and a forward-thinking approach to emerging marketing trends. They should be a clear and confident communicator, collaborative, and low-ego, with a resilient and adaptable nature. Success in this role will be measured by the contribution to pipeline growth, the performance of marketing programs, and the development of a high-impact marketing team.

Hiring Manager Title

CEO

Travel Percent

Less than 10%

Functions