Creative Services Director

Description

Creative Services Director

WESH 2the Hearst-owned NBC affiliate inOrlando Floridais seeking a dynamic leader for itsCreative Services Directoropening. This position requires a strong manager who can drive success through impactful research-driven campaigns that connect the WESH 2 brand to the Central Florida audience on multiple platforms including television digital social paid media and streaming. As Creative Services Director you must be strategic and creative utilizing the latest industry marketing trends and can manage numerous projects simultaneously. You will elevate the look and feel of the markets leading news station while managing and inspiring an award-winning creative team. Join Hearst Television one of Americas most respected multimedia companies and help lead one of Americas most honored television stations.

Responsibilities

• Create lead and implement the brand marketing of WESH 2 Me TV Orlando along with WESH 2s digital platforms including Very Local
• Manage production of compelling image sweeps and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station / news / weather image targeted special reports daily topicals digital / streaming programming and special event campaigns for all platforms
• Oversee the Commercial Production team as they continue to create powerful marketing for WESH 2s local advertisers.
• Provide inspiration and strategic direction to grow the skillset of our creative team
• Produce and post targeted social media marketing
• Collaborate manage and execute dynamic outside media advertising efforts
• Liaison with network syndicators and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on WESH 2 our digital platforms and our multicast channels including MeTV Orlando.
• Develop and monitor annual department budget and expenses

Requirements

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization as diverse and varied as the audience we reach ensuring that the content we create is more compassionate and more representative of the communities we serve.

Benefits

Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.

Required Experience :

Director

Key Skills

Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign

Employment Type : Full-Time

Experience : years

Vacancy : 1