Senior Media Buyer, Paid Social

Senior Media Buyer, Paid Social page is loaded## Senior Media Buyer, Paid Socialremote type :

Hybridlocations :

USA - New York, New York :

USA - Arizona, Tempe :

USA - California, Mountain Viewtime type :

Full timeposted on :

Posted Todayjob requisition id :

54666GOBankingRates is a dynamic multimedia content platform dedicated to empowering people to lead richer lives. We deliver curated editorial content that covers the six key principles of financial literacy – earning, saving, investing, spending, borrowing and protecting money. Our mission is to provide expert insights that give readers the confidence to make smart financial decisions today, tomorrow and for years to come.As a proud member of Gen Digital, a global leader in digital safety, GOBankingRates is amplifying its impact by aligning with a broader vision to create a secure and empowered digital world. Gen Digital unites trusted brands like Norton, Avast, LifeLock, Avira, AVG, ReputationDefender and CCleaner to protect over 500 million people worldwide. Together, we combine GOBankingRates’ expertise in financial empowerment with Gen Digital’s cutting-edge technology and commitment to digital safety, ensuring individuals can navigate their financial journeys with confidence and security.As part of the Gen Digital family, GOBankingRates fosters an inclusive workplace where your well-being and bold ideas thrive. We believe that when you’re empowered to be your authentic self, you’re unstoppable. Join us to shape the future of financial literacy and digital safety, and become part of #TeamGen, where your passion for helping others drives meaningful impact.Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

• For this role, we are only considering candidates who are able to commute to one of our hybrid office locations in New York City, Tempe, AZ, Mountain View, CA or Plano, TX.
• Mission and Goals
• We are looking for an innovative problem solver to join our growing Paid Media Team. The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) to achieve our quarterly goals against revenue and gross profit. As a Senior Media Buyer, Paid Social you will be reporting directly to the VP of Publisher Partnerships and Media. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background in using data to drive success.
• Objectives
• Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc. This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.
• Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.
• Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.
• Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.
• Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to

ensure KPIs are met.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives.When you’re part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages.Inclusion

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