Director, Paid Media

Director, Paid Media

Reports to : Senior Director, Economic Campaigns

Location : Washington, DC; Hybrid

Status : Full-time; Exempt

Salary Range : $105,000 - $115,000

Position Summary

The Hub Project is looking to add a mission-driven Director of Paid Media. The Director of Paid Media will lead The Hub's work to develop innovative, strategic, and effective paid media programs for our campaigns that advocate for an economy that works for everyone. In this role, you will be responsible for managing long-term paid strategy and overseeing a team that manages day-to-day paid media programming, use analytics tools to optimize our paid programs, and own relationships with external media vendors. We're a fast-moving place that's always ready to jump into the next fight, so the right person for the job is not afraid of taking on new opportunities to move people to action and quickly responding to an ever-changing news cycle, while keeping all the pieces organized.

As Director of Paid Media, you'll :

• Manage external paid media vendors and own consultant relationships (such as TV, radio, direct mail, digital, micro-influencers, etc.) to design and execute successful, integrated paid media campaigns across media channels.
• Manage paid media consultant RFP process from drafting and recruitment to pitching and negotiations.
• Coordinate and collaborate with internal teams and external partners to align on audience targeting, and track and manage creative approvals processes for paid campaigns.
• Manage a team of paid media project managers to execute paid media programming across campaigns and oversee their professional development.
• Advise internal project teams and lead on long-term paid media strategy and execution.
• Manage creative testing process with external vendors.
• Design and launch social media advertising campaigns in-house as appropriate particularly during rapid response moments.
• Manage the implementation of paid media stunts to garner earned media attention.
• Analyze and track paid media performance and competition, create reports for internal and external stakeholders.
• Keep a pulse on the latest trends and best practices for paid media and find innovative ways to integrate them into our campaigns.
• Share paid media knowledge and expertise across campaigns.
• Perform other duties as assigned.

About you :

Benefits

Comprehensive benefits package that includes 100% employer-paid health, dental, and vision insurance for employees (and their families). Employees are able to enroll in 401k retirement plan and are eligible for a 3% automatic contribution and up to a 3% employer match on 401k contributions. Employees are also eligible for pre-tax transportation benefits. Employees will receive 120 hours of vacation time, 80 hours of health leave, up to 2 days of casual leave, and 20 hours of volunteer leave annually. Employees will also receive 13 paid holidays throughout the calendar year. Employees are eligible for 12 weeks of paid family and medical leave after 90 days of employment.

Hiring Statement

The Hub is a project of New Venture Fund (NVF), a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. NVF is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. NVF's work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation, ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and / or state in which you are working.

E-Verify

NVF participates in E-Verify and will provide the federal government with employees' Form I-9 information to confirm authorization to work in the United States. Job candidates and employees authorized to work may not be discriminated against on the basis of national origin or citizenship status.