Media Analytics Manager

External Description

About GSD&M

At GSD&M, we are 100% committed to building diverse, equitable, & inclusive teams with a cross-section of perspectives and backgrounds. We strongly encourage people of color, LGBT+, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.

About the Job

GSD&M Decision Science and Analytics team are looking for a Media Analytics Manager who is proficiently able to process large amounts of data from a variety of marketing and media data sources, generate actionable and performance driven insights and communicate effectively with the clients. Our clients span across diverse industries including CPG, Airforce, Airlines, Quick Service Restaurants and more.

There will never be a typical day at GSD&M Decision Science and Analytics team, that’s the part that makes it fun working here. Key responsibilities of the role include :

• Developing a holistic campaign measurement framework, cross-media attribution and implementing critical optimizations to drive positive campaign performance for our clients
• Developing Media measurement strategies and perform analysis for client reporting
• Performing assessments, developing strategies, and driving activation of multi-channel experiences using advanced media and audience analytics tools and methodologies.
• Analyzing, interpreting and visualizing complex data using advance analytics solutions to provide meaning and recommendations for media optimization
• Working collaboratively with internal disciplines like account, planning and strategy, mentor the Media analytics team and communicate effectively with the clients