Sr Omnichannel Trader - Google

Sr Omnichannel Trader - Google

Simpli.fi is the leading advertising success platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance, in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi's investors include leading private equity firms Blackstone and GTCR.

Simpli.fi is currently looking for an experienced Senior Omnichannel Trader to join our team. This role is responsible for building, managing, optimizing, and reporting on Google Search, Performance Max, Google Video, and DV360 campaigns.

Managing the end-to-end execution of Google SEM, PMAX, YouTube, and DV360 advertising campaigns, including setup, audience building, and daily optimization to meet client goals.

Developing and implementing campaign strategies including in depth keyword analysis, advanced bid strategy analysis, and precise budget pacing.

Reinforcing best practices for SEM, PMAX, YouTube, and YouTube TV campaign management.

Ensuring campaigns are structured and optimized for success across all platforms.

Troubleshooting conversion tracking, pixel implementation, and platform-specific issues.

Participating in the development process by providing feedback on tools and workflows for multi-channel management.

Conducting QA testing and providing feedback for new platform integrations and features.

Bachelor's Degree analytical or technical degree preferred.

3+ years of hands-on-keyboard experience managing campaigns directly within Google advertising platforms.

Strong troubleshooting skills and meticulous attention to detail.

Experience with web debugging tools (e.g., Developer Tools) and conversion tracking technologies.

Experience with SQL is preferred but not required.

Strong communication skills.

Ability to multitask and hit delivery goals in a fast-paced environment.

Comfortable working in an entrepreneurial environment.

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!