Group Manager, Growth Marketing - Paid Media

Group Manager, Growth Marketing - Paid Media

Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we'll build together.

About the Role

As Group Manager, Media, you will own Thumbtack's performance media portfolio across TV, CTV, Online Video, Audio, and emerging channels. You'll define the long-term investment vision with a performance-first mindset, balancing local and national buys to maximize contribution. You'll bring innovation through AI-driven automation, creative strategies that break through clutter, and advanced measurement frameworks to prove impact in an increasingly untrackable world. This role is highly visible, requiring strong executive influence and the ability to develop and lead senior media talent.

What You'll Do

• Own portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels
• Drive execution of the media roadmap, ensuring clear OKRs, test-and-learn agendas, and performance goals are defined, tracked, and met
• Define and evolve best practices, partnering with Finance and Data Science, to forecast, scenario plan, and model ROI tied directly to contribution
• Lead automation and infrastructure innovation at scale, driving adoption of AI-driven tools such as dynamic creative optimization, predictive bidding and advanced data integrations
• Develop creative / media integration strategies that cut through clutter and drive measurable results
• Build advanced measurement frameworks to capture performance in a complex media environment and guide investment decisions
• Drive executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums
• Manage and develop a high-performing team of channel managers, fostering a culture of performance excellence

In Order To Be Successful, You Must Bring

Expected Salary Ranges

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.