Growth Marketing Manager, (Healthcare)

Growth Marketing Manager, Healthcare

We are a tech-enabled growth firm at the intersection of marketing, consulting & data intelligence igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including SEO, content marketing, paid media, social media marketing, programmatic + CTV, public relations, influencer marketing, email + SMS, conversion rate optimization, retail marketing, and creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A putting marketers in a strategic seat at the table and providing value in unparalleled ways.

Managing billions in media, our dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role. This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.

A day in the life : As a Growth Marketing Manager, you'll own the strategy and execution behind the integrated marketing campaigns that fuel Cardinal's pipeline. You'll architect full-funnel initiatives, from webinars and events to reports and eBooks, then lead cross-functional teams to bring each campaign to life with cohesive messaging and high-impact creative. Daily, you'll monitor performance, optimize in real time, and ensure that every channel works together to generate high-quality leads. You'll collaborate closely with internal contributors and contractors, keeping projects on track and jumping in to execute when needed. This is a role for someone who moves fast, thinks big, and owns outcomes end to end.

Responsibilities :

• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports).
• Define audiences, messaging, channel mix, goals, and success metrics.
• Develop campaign plans and timelines aligned with growth and revenue priorities.
• Lead cross-channel execution across email, paid media, social, and web.
• Create creative briefs and coordinate with design, copy, video, paid, and email teams.
• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
• Monitor performance and identify what's working, what's not, and why.
• Optimize live campaignsmessaging, audience, UX, offers, funnel flow.
• Build testing plans and share insights to improve results continually.
• Manage internal contributors and contractors, ensuring deadlines and quality.
• Step in to execute when neededno ego, high ownership.
• Launch 68 major campaigns that generate a measurable pipeline.
• Improve conversion rates across key funnel stages.
• Build a campaign playbook and reporting cadence.
• Elevate the quality and cohesion of Cardinal's thought leadership.

Role Requirements :