Manager, Sales Development

General Purpose

The Sales Development Manager is responsible for identifying opportunities within the on premise channel and maximizing profitable sales opportunities.

Duties and Responsibilities

• Maximize profitable sales opportunities by thoroughly understanding the complexities of the channel or customer's business and building enduring relationships based on trust and integrity with that customer's management team.
• Successfully sell customer plans that include annual CMA's, strategic and tactical pricing plans along with promotional plans that align with and support the customer's and the Coca-Cola systems business objectives and strategies.
• Evaluate outlet opportunities. Ability to collaboratively sell and overcome customer objections.
• Assist customers in reaching sales potential on company products by offering creative merchandising ideas.
• Handling customer issues / opportunities promptly.
• Propose appropriate brands, packages, and equipment to satisfy customer and consumer needs while fully leveraging national and local marketing initiatives with customers.
• Develops a customized business plan addressing the critical needs of the customer or channel while delivering Coke system budgeted profit and volume
• Collaboratively develop with customer a strategic plan (price / package) that generates desired results for both the customer and Coke system
• Execute channel and customer promotions / programs that leverage national brand ideas / thinking and consumer insights to drive increased consumer preference and customer activity.
• Sell-in and implement promotional strategies for the introduction of new brands and packages
• Activate Coca Cola Southwest Beverages system (e.g., cross-functional team members, segment resources) to develop and implement business plan / solution that meets customer needs and drive beverage category profit and volume, contributing to overall sales growth for the customers' entire business.
• Solve issues that arise during execution and eliminate barriers.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Collaborate with cross functional team members (e.g. marketing, finance, operations).
• Conduct post promotional analysis measuring the success levels of promotions making any necessary changes.

Qualifications

A. Education :

Bachelors degree or equivalent experience with a high school diploma required

B. Experience : Required :

3-5 years in consumer goods industry

Minimum of 2 years in consumer products / direct store delivery sales / major account management

Experience in developing successful annual business plans and price / package for retail customers

Strong analytical, organizational, planning, verbal and written communications skills are a must

Above average computer skills

Valid drivers license and driving record within MVR policy guidelines

Preferred :

2 years experience in the Coca-Cola system

Intermediate computer and database application skills preferred

Bilingual ability preferred (Spanish)

Experience managing budgets