Community Relations Specialist

Community Relations Specialist

Position Summary

The Community Relations Specialist is an essential member of the Aveanna team, responsible for generating new referrals, supporting outreach and marketing efforts, and driving revenue growth in a defined territory. This is an outside sales role, requiring over 50% of working time to be spent in the field building relationships with referral sources such as Regional Center staff, clients, and community partners. The role focuses on increasing awareness of Aveanna’s services and maintaining a strong referral network.

Key Responsibilities

Develop and maintain relationships with assigned Regional Centers : Alta California, Redwood Coast, North Bay, and Far Northern.

Represent Aveanna at meetings, in-services, conferences, expos, and resource fairs (some travel may include overnights).

Actively engage in field-based outreach activities to build brand recognition and a steady referral pipeline.

Coordinate and execute event planning, budgeting, and participation for promotional and educational events across California.

Deliver in-service presentations and public education sessions to promote Aveanna’s services.

Produce marketing materials and collateral to support events and outreach initiatives.

Develop and implement strategies to increase market share and brand visibility within the territory.

Serve as a liaison between Aveanna and community-based organizations, Regional Centers, clients, and families.

Manage and track referral follow-ups, utilization, and feedback to optimize performance and satisfaction.

Research and address inquiries or concerns from community partners and clients.

Identify opportunities for service expansion or improvement.

Required Qualifications

High School Diploma or equivalent.

Strong organizational, communication, and interpersonal skills.

Empathetic, professional, and culturally competent.

Comfortable working both independently and as part of a team.

Valid Driver’s License with a clean driving record.

Proficient in Microsoft Outlook, Word, and Excel.

Ability to work flexible hours and travel extensively throughout the region.

Preferred Qualifications

Experience in community outreach or social services.

Familiarity with California’s Regional Center system.

Bachelor’s degree in Business, Communications, Psychology, or a related field.

Additional Competencies

Maintains strict confidentiality and professional boundaries.

Demonstrated ability to manage multiple priorities and deadlines.

Collaborates effectively with cross-functional teams.

Strong problem-solving and follow-through skills.

Physical Requirements

Able to speak, read, write, and comprehend English.

Reliable transportation (insured and registered vehicle).

Ability to lift and carry up to 35 lbs.

Frequent walking, standing, bending, reaching, and stair climbing.

Visual and auditory acuity; sensitivity to environmental conditions.

Work Environment

Must be adaptable to various work environments, including community settings, events, and homes, which may contain allergens or other exposure risks.

Note

This job description outlines general duties and responsibilities. Additional tasks may be assigned as business needs evolve.