Brand Innovation Associate Manager (Menu Innovation) (P1-1473147-0)

Brand Innovation Associate Manager

The Brand Innovation Associate Manager is responsible for conducting brand innovation activities that drive business impact and bring the brand vision and strategy to life. This position supports the delivery of break-through programs based on a deep understanding of the target guest, operations, market trends, product category, and competitive insights. This position also conducts business impact analyses, manages cross-functional project teams, and contributes to brand innovation strategy and planning.

Job Responsibilities :

• Serves as day-to-day project manager on key initiatives and / or national initiatives related to brand, sustainability, innovation testing and / or launches, legislative compliance, training and / or team projects).
• Be Responsible for effective management and delivering results, on-time and on-budget delivery, contingency plans, and post-mortem learnings.
• Contributes to strategy and plans (i.e. brand, innovation and / or marketing communications) by identifying and defining relevant guest, competitive and category data and insights that will drive business results for Panda.
• Regularly conduct business impact analyses, defining parameters and metrics, using various data sources, including syndicated, category, competitive, guest and brand research, to optimize activities, plan and measure program success, including impact on store revenues, profitability and guest impact.
• May conduct market research, participate in product testing and similar Marketing activities.
• Effectively communicate and manage cross-functional teams and / or agency partners on project goals and deliverables.
• Serves as lead communicator to inform management of relevant and key project milestones & updates.
• Deliver deep consumer and product insights to inform communications strategy and innovation leadership for successful commercialization and launch.
• Acts as a brand steward, having a deep knowledge of the brand architecture, positioning, and guest targets and applying this consistently across all marketing activities.
• Helps ensure consistent brand position through innovation.

How We Reward You :

Your background and experience :

Pay Range : P3 : $90,000 - $126,500 / Annual

Panda Strong since 1983 :

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,300 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it's impacting our team or the communities we work in, we're proud to be an organization that embraces family values.

You're wanted here :

We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to bloom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and is committed to providing equal opportunity, and does not discriminate on the basis of any characteristic protected by law, including but not limited to sex / gender (including pregnancy, childbirth, lactation and related conditions), gender expression, race, color, religion, national origin, sexual orientation, gender identity, disability, age, ancestry, medical condition, genetic information, marital status, and veteran status. Additionally, Panda Restaurant Group, Inc. complies with all federal, state, and local laws regarding requests for workplace accommodations. If there is a reason you believe you require an accommodation, please reach out to our accommodation team via email at PandaLOA@PandaRG.com.