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Chief Marketing Officer (CMO) Consultant (Contractor)
Chief Marketing Officer (CMO) Consultant (Contractor)Success Tutoring • Des Moines, IA, US
Chief Marketing Officer (CMO) Consultant (Contractor)

Chief Marketing Officer (CMO) Consultant (Contractor)

Success Tutoring • Des Moines, IA, US
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Chief Marketing Officer (Cmo) Consultant

Success Tutoring is one of the fastest-growing education franchisors, empowering K-12 students through personalised learning and a motivation-driven tutoring model. With a rapidly expanding franchise network across Australia and international markets, we are redefining the tutoring industry and building a global brand that inspires, uplifts, and creates impact through education.

We are seeking a strategic, high-performing Chief Marketing Officer (CMO) Consultant to lead and elevate our marketing function on a part-time basis. This role is ideal for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is passionate about building world-class marketing engines for growing franchise brands.

You will guide our marketing team, shape brand strategy, and drive demand-generation initiatives to support both franchise growth and student enrolments across the network.

This is a consultancy-based role with flexible hours, reporting directly to the CEO.

Strategic Leadership

  • Develop and refine the company-wide marketing strategy aligned with growth objectives.
  • Advise the executive team on branding, positioning, and market opportunities.
  • Oversee marketing calendar, launch campaigns, and performance planning.

Team Leadership & Management

  • Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.
  • Implement accountability, productivity systems, and creative workflows.
  • Run weekly marketing stand-ups and reporting meetings.
  • Growth & Demand Generation

  • Design and optimise funnels for franchise recruitment and student acquisition.
  • Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.
  • Ensure landing pages, websites, and conversion systems are optimised.
  • Brand & Creative Direction

  • Maintain and evolve brand tone, creative direction, and campaign quality.
  • Review and approve key marketing content.
  • Support the growth of video-based personal branding and PR opportunities.
  • Data & Reporting

  • Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.
  • Implement tracking systems and attribution reporting.
  • Contractor and Retainer model (~8 hours per week)

    Remote work with flexibility

    Available for weekly leadership check-ins, team calls, and performance reporting

    $60$150 per hour (depending on experience)

    Retainer structure aligned to weekly hours

    Shape the marketing engine of a fast-scaling global education brand

    Work directly with the CEO & executive leadership team

    Lead a motivated team and build scalable marketing systems

    Flexible, high-impact strategic role

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    Chief Marketing Officer • Des Moines, IA, US

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