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Senior Director, Communications & Marketing Strategy
Senior Director, Communications & Marketing StrategyOpportunity Education Network • Seattle, WA, US
Senior Director, Communications & Marketing Strategy

Senior Director, Communications & Marketing Strategy

Opportunity Education Network • Seattle, WA, US
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Job Description

Job Description

Overview

Opportunity Education Foundation seeks a Senior Director of Communications and Marketing Strategy to architect and execute comprehensive communications and marketing initiatives that drive measurable impact across our global education portfolio. This role demands a strategic leader who can translate our mission into actionable marketing campaigns, build engaged communities at scale, and demonstrate ROI through data-driven decision making.

Key Responsibilities Strategic Leadership (40%)Strategy Development & Execution

  • Develop and implement a 3-year integrated marketing roadmap with quarterly plans including campaign goals, budgets, and success metrics
  • Execute multi-channel campaigns targeting educators, administrators, policymakers, and funders
  • Establish marketing attribution models to track campaign effectiveness across the full funnel (awareness → engagement → conversion → retention)

Performance Management

  • Set and monitor monthly / quarterly KPIs including lead generation targets
  • Deliver weekly performance dashboards and monthly executive reports with actionable insights
  • Manage annual marketing budget TBD

    • Content Strategy & Brand Management (30%)Content Marketing Execution

  • Develop and execute calendars producing 30-60 monthly pieces across multiple formats (blog posts, white papers, case studies, videos, infographics, podcasts)
  • Implement SEO / SEM strategy achieving top-3 rankings for 20+ priority keywords
  • Build thought leadership program securing 10+ annual op-eds in tier-1 education publications

    • Brand Architecture & Governance

  • Define and implement brand guidelines ensuring 95%+ compliance across all touch points
  • Develop sub-brand strategies for portfolio organizations while maintaining parent brand equity
  • Create brand measurement framework tracking awareness, consideration, preference, and NPS scores
  • Conduct semi-annual brand audits and competitive analyses

    • Digital Marketing & Growth (20%)Digital Channel Optimization

  • Manage paid media campaigns across Google Ads, Meta, LinkedIn with monthly budgets TBD
  • Achieve and maintain : 3%+ email CTR and 25%+ social engagement rate
  • Drive 40% YoY growth in organic traffic through content marketing and SEO

    • Community Building & Engagement

  • Grow educator community to 10,000+ active members within 18 months
  • Develop ambassador program with 100+ educator advocates
  • Create user-generated content campaigns generating 100+ monthly engagement markers

    • Team Leadership & Operations (10%)Team Development

  • Build and lead high-performing team of 4-5 communications and marketing professionals using agile methodology and clear OKRs to achieve team engagement scores f 4.5+ / 5.0
  • Implement agile marketing methodology with 2-week sprints

    • Marketing Operations

  • Select and implement tools including CRM, marketing automation, analytics, and content management systems
  • Develop vendor management framework for agency and freelance partners
  • Develop monthly, quarterly and annual metrics for tracking program effectiveness

    • Required QualificationsExperience Requirements

  • 8-10+ years progressive marketing / communications with 5+ years leading teams
  • 3+ years in education, edtech, or nonprofit sectors with K-12 expertise

    • Technical Competencies

  • Advanced skills in : SEO / SEM, paid social, email marketing, marketing automation
  • Experience with : Adobe Creative Suite, CMS platforms, project management tools
  • Strong analytical skills translating data into strategic recommendations

    • Strategic Capabilities

  • Proven track record developing integrated B2B and B2C marketing strategies
  • Experience building and scaling communities of 10,000+ engaged members and leading successful product launches
  • Ability to influence C-suite stakeholders and manage 20+ concurrent initiatives

    • Leadership Qualities

  • Data-driven with creative problem-solving abilities
  • Collaborative consensus-builder with growth mindset
  • Exceptional project management and organization skills

    • Preferred Qualifications

  • MBA or advanced degree in Marketing, Communications, or related field
  • Experience with international marketing and multicultural audiences
  • Bilingual capabilities (Spanish, French, or Swahili preferred)

    • About Opportunity Education

    Opportunity Education is a rapidly scaling nonprofit foundation transforming how 1M+ students worldwide engage with learning. Founded in 2005 by entrepreneur and philanthropist Joe Ricketts, we've developed evidence-based tools and programs across 12 countries that empower educators to help every student own their learning journey.

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