Social Media Specialist

We are seeking a highly skilled Social Media Specialist to lead and execute dynamic, results-driven social media strategies. This role will focus on developing, refining, and optimizing social media campaigns across various platforms. The ideal candidate will possess strong analytical skills, an in-depth understanding of audience engagement, and the ability to drive business objectives through thoughtful, strategic planning. The position will involve the use of photo and video editing software and graphic design.

Key Responsibilities :

• Social Media Strategy Development :  Create, implement, and optimize comprehensive social media strategies and content to achieve brand and business goals. Tailor strategies for different platforms (e.g., Instagram, Twitter, LinkedIn, Facebook, TikTok, etc.), aligning with the overall marketing strategy.
• Content Planning & Calendar Management :  Develop content calendars based on strategic goals, audience insights, and key messaging. Ensure that content aligns with brand voice and drives meaningful engagement.
• Audience Analysis & Insights :  Continuously monitor and analyze audience behavior, trends, and competitor activity across platforms to inform strategy. Leverage analytics tools to identify growth opportunities and optimize campaigns.
• Campaign Performance Tracking :  Track and report on the performance of social media campaigns using key performance indicators (KPIs). Make data-driven adjustments to strategies to improve outcomes.
• Collaboration :  Work closely with internal teams, including content creators, copywriters, and other marketing professionals, to ensure consistent and effective strategy execution.
• Trend Monitoring :  Stay updated on emerging social media trends, platform algorithm changes, and best practices to keep strategies fresh and relevant.
• Brand Alignment :  Ensure all social media initiatives align with the overall brand voice, mission, and values.
• Any other responsibilities requested by management.

Qualifications :

Preferred :

This is a strategic, high-impact role designed for a professional who can translate data, insights, and brand goals into effective social media initiatives. If you're passionate about social media strategy and driving business success, we want to hear from you!

EQUAL OPPORTUNITY EMPLOYER Surge is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, national origin, veteran status, genetic information, or any other status protected by law. Surge is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

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