Product Marketing Manager

Job Description

Job Description

Product Marketing Manager

Department : Product Marketing / Sales Activation

Client Industry : FinTech

Work Model : REMOTE

Client Office Location : Plano, TX

Duration : 12-month contract (Potential to extend or convert based on performance)

About Our Client

We are a FinTech company that specializes in creating tax and accounting software for both small and enterprise businesses. We have been consistently ranked within Fortune 500 and have won numerous best employer awards! Come join a culture of innovation and creativity in the financial software sector.

• Even if you do not meet all of the requirements, we still urge you to apply! We are always searching for motivated individuals who are eager to contribute to our goals and align with our mission!

Job Description

Our Client's Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses' success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments, and lending. Within the QuickBooks team, the Workforce Solutions (WFS) team offers industry-leading payroll in addition to HR solutions, team management, and benefits to help small businesses pay and take care of their teams.

The Staff Product Marketing Manager , WFS Sales is responsible for operationalizing sales goals for our money portfolio by serving as the primary product marketing point of contact to the sales teams. Your primary focus will be to ensure the successful execution of go-to-market strategies across SMB and MM sales teams, acting as the liaison between sales, marketing channels, and product. You will scale proven tactics and collateral to the CS Lead Pass, Mass Sales, MM / IES teams, and Accountant Sales teams.

Success metrics : operationalize annual targets for customer & revenue growth in the sales channel for the QuickBooks portfolio of Workforce Solutions (Online Payroll, Human Capital Management).

Key Responsibilities :

Function as the primary liaison between the sales, marketing, product, and customer success functions to ensure alignment on value proposition, positioning, messaging, sales enablement, and customer experience for the QuickBooks portfolio of financial services.

Partner with Product Marketing & Sales to execute go-to-market plans in the sales channel, including awareness, product launches, pricing strategies, and promotional activities.

Develop clear and concise collateral to help sales teams effectively communicate product benefits to customers; ensure quality and consistency of full portfolio of sales enablement materials.

Partner closely with the Sales Enablement team to provide necessary training, certifications, resources, and support to achieve sales targets.

Coordinate with the product marketing leads and channel partners to develop and execute targeted campaigns to generate leads for the sales channel based on key triggers from touchpoints like email, webinars, events, digital acquisition, in-product display, and paid channels.

Analyze and share sales and customer VOC, market trends and competitor activity to cross-functional teams across product, marketing, and customer success.

Drive sales success and product innovation by distilling relevant insights on customer needs, foundational product capabilities, and opportunities to enhance sales tools for growth and improvement.

Track and report on key performance indicators (KPIs) related to sales and marketing efforts for the Workforce portfolio.

Work with sales leadership to align product marketing efforts with overall sales strategies and develop sales playbooks and sales processes to improve efficiency and effectiveness.

APPLY NOW!

Product Marketing | Sales Enablement | Go-to-Market (GTM) Strategy | GTM | FinTech | Financial Software | QuickBooks Portfolio | Value Proposition & Messaging | Sales Activation | Sales Enablement | Voice of Customer | VOC | Sales Playbooks | Revenue Growth | Product Management