Head of Brand Activations

Job Description

At Raising Cane's Chicken Fingers, we serve only the most craveable chicken finger meals it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane's is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!

The Head Of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.

Your Impact and Responsibilities :

• Define and manage the brand activation strategy to align with overall brand goals and objectives
• Lead activations from concept through execution, while developing and mentoring a high-performing team
• Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
• Maximize talents to build brand awareness and deliver optimal cost per impression results
• Drive planning and real-time decision making to ensure seamless execution and content delivery
• Collaborate cross-functionally to share activation plans, results, and learning across departments
• Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
• Provide on-site leadership for all high-profile activations and talent engagements
• Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
• Deliver trend forward, engaging content that enhances brand reach and consumer connection
• Continuously evolve brand activations through creative thinking and industry trend awareness

Travel Requirements :

Qualifications

Additional Information

All your information will be kept confidential according to EEO guidelines.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.