Sr. Manager, Health Product Marketing of Samsung Health

Senior Manager, Product Marketing

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

Position Overview : The Senior Manager, Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung's health app & services. This role will focus on positioning, digital campaigns, co-marketing partnerships, and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Role and Responsibilities

Marketing Strategy & Campaign Management

• Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiatives
• Lead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) to drive user growth
• Collaborate with other product categories and contribute to integrated marketing efforts within the MX business
• Lead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies

User Acquisition & Engagement

Performance Analysis & Optimization

Cross-Functional Collaboration

Partnership and Ecosystem Marketing

Skills and Qualifications

Minimum Qualifications

Preferred Qualifications :