Talent.com
Digital Media Director, Performance Marketing
Digital Media Director, Performance MarketingLambert • Detroit, MI, US
Digital Media Director, Performance Marketing

Digital Media Director, Performance Marketing

Lambert • Detroit, MI, US
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
  • serp_jobs.filters_job_card.quick_apply
job_description.job_card.job_description

Lambert by LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence, and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

Our Culture You bring the ambition—our proposal to talent in a nutshell :

  • Challenges drive our boldness, teamwork leads us to success, and growth is a shared journey.
  • Flexibility is how we work.
  • We believe in a flexible model that not only boosts your productivity, but also helps you maintain balance between your personal and professional life.
  • We celebrate diversity and the unique value of each individual.
  • We embrace differences and are committed to building a more inclusive, fair, and better society.
  • We believe in the transformative power of what we do.
  • Through the José Antonio Llorente Foundation, you can get involved in projects that create positive change in the community.
  • At LLYC, we believe in Challenge as a driver of growth, in the strength of Teamwork, in Flexibility to adapt to our changing environment, in Diversity as a source of innovation, in Commitment to excellence, and in continuous Growth to keep moving forward.
  • If you identify with these values—we’d love to meet you!
  • In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will lead digital strategy and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic.
  • This role offers high-profile exposure to clients, cross-functional agency leads, and direct management of a digital marketing team.

Essential Duties and Responsibilities :

  • Regularly present strategic recommendations, activation plans, and actionable results to clients in a clear, compelling manner.
  • Lead paid digital media initiatives with hands-on experience in Paid Search (SEM), Paid Social, and Programmatic advertising.
  • Collaborate with Account Directors, Creative, and Analytics teams to align performance marketing with campaign and business objectives.
  • Accountable for achieving goals and KPIs for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Responsible for analyzing performance data to extract actionable insights and optimize conversion rates, ROAS, CPL / CPA, MQL-to-SQL, and other key metrics.
  • Manage a team of digital media specialists across Paid Search (SEM), Paid Social, and Programmatic service offerings.
  • Design and execute testing frameworks (A / B and multivariate testing, ad copy, design, landing page CRO, etc.) with clear, scalable objectives and sound measurement methodology.
  • Own monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.
  • Act as a central expert and resource for paid search and paid social media platforms across a wide portfolio of clients and B2B / B2C verticals.
  • Manage external partners (freelancers, vendors, platforms) as required.
  • Stay on top of performance media trends and platform innovations to keep agency offerings cutting-edge.
  • Required Technical Skills :

  • 8+ years of performance media experience, with at least 2 years in a leadership or strategy role within an agency or multi-brand environment.
  • Expert in SEM PPC paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 6+ years of hands-on performance marketing experience.
  • Expert in social media platforms (Meta, Instagram, LinkedIn, TikTok, X / Twitter, etc.) with 6+ years of hands-on experience.
  • Proficient with Programmatic DSPs, direct and / or managed services.
  • Experience across diverse business verticals preferred, including B2C and B2B sectors such as CPG, Healthcare, Technology, Automotive, Government, Travel, and Sports.
  • Ability to plan and execute ABM, eCommerce Shopper Marketing, Affiliate, Paid Social Influencer, or PMP (Private Marketplace) campaigns is a plus.
  • Experience with analytics and reporting tools such as GA4, Looker Studio, Supermetrics, Tableau, or similar data visualization platforms.
  • History of developing positive ongoing business relationships with a strong focus on client service.
  • Proven ability to deliver inspiring and persuasive presentations.
  • Solutions-oriented, approaching obstacles with creativity and resolve.
  • Strategic thinker with tactical know-how and the ability to pivot quickly when performance signals shift.
  • Exceptional presentation and communication skills, with the ability to engage both clients and internal stakeholders.
  • Bachelor’s degree in Marketing, Analytics, Business, or a related field preferred.
  • Benefits & Perks    Health, dental, vision, and life insurance Paid Parental Leave 401(k) match potential and flex accounts Flexible work schedules and Summer Hours This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee.
  • Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
  • Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.
  • Powered by JazzHR
  • serp_jobs.job_alerts.create_a_job

    Director Digital Marketing • Detroit, MI, US

    Job_description.internal_linking.related_jobs
    Marketing Data Analyst

    Marketing Data Analyst

    Skill • Warren, MI, United States
    serp_jobs.job_card.temporary
    Join a leading force in the automotive industry, a company dedicated to shaping the future of mobility and customer experiences. As a vital partner, Aquent is thrilled to connect passionate talent w...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Remote Side Hustle Evaluator - Flexible Online Gig Work

    Finance Buzz • Grosse Ile, Michigan, US
    serp_jobs.filters.remote
    serp_jobs.job_card.temporary
    Are you looking to earn extra income from the comfort of your home? We're seeking motivated individuals to explore and test a variety of remote side hustle opportunities featured on FinanceBuzz.Thi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director, Partner Enablement (Corporate Performance Management)

    Director, Partner Enablement (Corporate Performance Management)

    OneStream Software • Rochester, MI, United States
    serp_jobs.job_card.full_time
    Range applies to US candidates only) + Benefits / Variable Comp / Equity - Range may vary based on experience.Vision, Medical, Life, Dental, 401K. OneStream Software is looking for a Director of Partner...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Test Products from Home – $25-$45 / hr + Freebies

    Test Products from Home – $25-$45 / hr + Freebies

    OCPA • Grosse Ile, Michigan, us
    serp_jobs.job_card.part_time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Part Time - Work from Home - Online Product Tester - No experience ($25-$45 per hour)

    Part Time - Work from Home - Online Product Tester - No experience ($25-$45 per hour)

    OCPA • Grosse Ile, Michigan, us
    serp_jobs.filters.remote
    serp_jobs.job_card.part_time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Retention Marketing

    Director of Retention Marketing

    Confidential • Detroit, MI, US
    serp_jobs.job_card.full_time
    Director of Retention Marketing.Successful brand in the hospitality & brand space.The Director of Retention Marketing will be responsible for focusing on the development of promotional plans, o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_1_day • serp_jobs.job_card.promoted
    Account Director - New Jersey

    Account Director - New Jersey

    OneStream Software • Rochester, MI, United States
    serp_jobs.job_card.full_time
    US candidates only)+ Benefits / Variable Comp / Equity - Range may vary based on experience.Vision, Medical, Life, Dental, 401K. An Account Director is responsible for driving new business growth within...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPA • Grosse Ile, Michigan, us
    serp_jobs.filters.remote
    serp_jobs.job_card.part_time +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Media Manager (Media Planning)

    Media Manager (Media Planning)

    Rocket Mortgage • Detroit, Michigan, USA
    serp_jobs.job_card.full_time
    Youll use data insights and cross-channel expertise to optimize performance ensure flawless execution and identify new opportunities for media innovation. Manage and activate media campaigns across....serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Account Director - Enterprise (California)

    Account Director - Enterprise (California)

    OneStream Software • Rochester, MI, United States
    serp_jobs.job_card.full_time
    Account Director - Enterprise (California).US candidates only)+ Benefits / Variable Comp / Equity - Range may vary based on experience. Vision, Medical, Life, Dental, 401K.An Account Director is respons...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Information Technology Private Tutoring Jobs Amherstburg

    Information Technology Private Tutoring Jobs Amherstburg

    Superprof • Amherstburg, Canada
    serp_jobs.job_card.full_time +1
    Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Digital Communications Manager

    Digital Communications Manager

    Sika AG • Madison Heights, Michigan, USA
    serp_jobs.job_card.full_time
    Digital Communications Manager.Sikas digital marketing and social media initiatives across the U.This role drives digital and social media strategy and performance analytics maintains brand consist...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Side Hustle Specialist (Evenings & Weekends)

    Side Hustle Specialist (Evenings & Weekends)

    Finance Buzz • Grosse Ile, Michigan, US
    serp_jobs.job_card.full_time +1
    We’re seeking dependable individuals who want to build a side income alongside their full-time work.This role offers flexible tasks you can perform outside your regular job hours.You’ll be given st...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Director of Content Marketing

    Director of Content Marketing

    Hello Innovation • Detroit, MI, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    ABOUT US Working at Hello Innovation is more than just a job.It’s an invitation to reinvent the world as we know it, to go against the grain of what’s possible and to rewrite the rules along the wa...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30
    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Remote Finance Director - AI Trainer ($50-$60 / hour)

    Data Annotation • Warren, Michigan
    serp_jobs.filters.remote
    serp_jobs.job_card.full_time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted
    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Mercor • Sterling Heights, Michigan, US
    serp_jobs.filters.remote
    serp_jobs.job_card.temporary
    Role Overview • • Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy.This engagement focuses o...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Director of Wellness- Float

    Director of Wellness- Float

    Pomeroy Living • Troy, Michigan, US
    serp_jobs.job_card.full_time
    Apply fast, check the full description by scrolling below to find out the full requirements for this role.Lead Our Caring Team and Make a Difference in the Lives of Our Residents!.Are you a dynamic...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_variable_days • serp_jobs.job_card.promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Grosse Ile, Michigan, US
    serp_jobs.job_card.full_time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...serp_jobs.internal_linking.show_more
    serp_jobs.last_updated.last_updated_30 • serp_jobs.job_card.promoted