Marketing and Communications Analytics Manager

Job Description

Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We’re looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC’s Health, Research, and University divisions.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC005227 SYS - Communications and Marketing Officer Administration

Pay Rate Type

Salary

Pay Grade

Health-31

Scheduled Weekly Hours

40

Work Shift

Job Description

We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare, university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns, improve patient and student engagement, and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.

Key Responsibilities

Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.

Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.

Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.

Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.

Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.

Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.

Own list management supporting campaigns related to consumers / patients, providers and students.

Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.

Preferred Qualifications

Bachelor’s or Master’s degree in Marketing, Data Science, Public Health, Business Analytics, or related field.

Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.

Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).

Understanding of HIPAA-compliant data practices and healthcare consumer behavior.

Experience with A / B testing, funnel analysis, and campaign optimization.

Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.

Experience working with external agencies and managing vendor relationships.

Preferred Skills

Experience with Python or R for advanced analytics.

Familiarity with healthcare-specific platforms and EMR / CRM integrations.

Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governances.

Additional

Job Description

Education : Bachelor's Degree or Equivalent Work Experience : 7 years progressive work experience and 2 years management experience.

Physical Requirements

Mobility & Posture

• Standing : Continuous
• Sitting : Continuous
• Walking : Continuous
• Climbing stairs : Infrequent
• Working indoors : Continuous
• Working outdoors (temperature extremes) : Infrequent
• Working from elevated areas : Frequent
• Working in confined / cramped spaces : Frequent
• Kneeling : Infrequent
• Bending at the waist : Continuous
• Twisting at the waist : Frequent
• Squatting : Frequent

Manual Dexterity & Strength

Lifting & Force Requirements

Exert up to 50 lbs. of force : Frequent

Examples :

Vision & Sensory

Selected Positions :

Work Environment & Conditions

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and / or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here : http : / / www.uscis.gov / e-verify / employees