Director, Marketing

Job Description

Job Description

As the Director of Marketing, you will be responsible for leading high-performing fundraising teams and driving revenue growth through direct response and digital channels. This role is responsible for overseeing all marketing efforts that support donor acquisition, retention, and recurring giving—with a strong emphasis on monthly giving programs and gifts under $1,000. This role is a hands-on position in a fast-paced, mission-driven environment and translates marketing tactics into measurable fundraising results. This position is central to scaling our donor base and maximizing lifetime value.

How you will serve

Acquisition

Focus : Growing the donor base, especially for gifts under $1,000 and monthly giving.

• Develop and execute multi-channel donor acquisition strategies (email, paid social, search, direct mail).
• Optimize lead generation funnels and conversion paths for new donors.
• Collaborate with data and analytics teams to identify high-potential audiences and segments.
• Test and scale acquisition offers, messaging, and creative across platforms.
• Manage vendor relationships for acquisition campaigns (agencies, media buyers, etc.).
• Monitor cost to acquire a new donor, new donor welcome series, and ROI across acquisition channels.

Direct Response Campaigns

Focus : Driving immediate revenue and long-term donor value.

Digital Fundraising

Focus : Leveraging digital platforms to scale giving and engagement.

Other Strategic Responsibilities

Focus : Leadership, brand elevation, and cross-functional collaboration.

How you qualify

How we support each other

Benefits

All regular fulltime employees, you are eligible to participate in our generous benefits package :

Work Environment

While performing the duties of this job, the employee is frequently required to sit for extended periods in a temperature-controlled environment. Requires frequent use of computers, keyboarding, and talking on the telephone. Frequently uses good judgment to make decisions. Occasionally stand, balance, twist, bend, stoop, kneel and reach with hands / arms. Occasionally 20 pounds and walks using stairways to climb to multiple floors within the facility. Specific vision abilities required for this job include close vision, color vision, distance vision, depth perception, and the ability to adjust focus.

Statement of Faith

His virgin birth (Luke 1 : 35, John 1 : 1-2, John 1 : 14)

Mission Statement

To bring the love of Jesus and hope for a new life to our homeless neighbors.

Vision Statement

To see every homeless neighbor - beloved, redeemed, restored.

Pre-Employment

This position is subject to pre-employment, criminal background check and must be able to pass a 4-panel drug screen.