Principal Data Scientist, Marketing Analytics and Data Science (Memphis, TN or C

At ALSAC, you do more than make a living; you make a difference. We value diversity because we are different. As a leading nonprofit, we understand what it means to stand out. We are looking for individuals with unique backgrounds, perspectives, and a desire to make an impact. Our mission is to help St. Jude cure childhood cancer, and we invite game-changers, innovators, and visionaries to join us. At ALSAC, we celebrate our employees and encourage authentic self-expression. Join us in our mission : Finding cures. Saving children.

Job Description

ALSAC is seeking a visionary Principal Data Scientist to lead the development of our Marketing Mix Modeling (MMM) capabilities within a new Marketing Analytics and Data Science team. This role offers a unique opportunity to shape measurement frameworks, drive strategic planning through scenario simulation, and pioneer AI-driven innovation in donor intelligence.

As a senior individual contributor, you will provide technical leadership , collaborate with external vendors in a build-operate-transfer model , and mentor junior data scientists. You will translate complex business questions into actionable analytical frameworks, ensuring modeling outputs are rigorous and aligned with strategic goals.

Key Responsibilities

• MMM Capability Ownership : Lead the design, validation, and improvement of MMM solutions, collaborating with vendors and internal teams for scalable, accurate models.
• Cross-Functional Partnership : Work with marketing, finance, and media teams to align modeling efforts with business objectives and ensure insights are actionable.
• Model Quality & Innovation : Ensure data integrity, model validation, and stay ahead of industry trends in MMM, MTA, and causal inference.
• Testing & Experimentation Strategy : Design testing frameworks to evaluate model reliability before and after deployment.
• Integrated Measurement Strategy : Support integration of MMM with other measurement approaches like MTA for a unified view of marketing performance.
• Analytical Framework Development : Translate business challenges into structured approaches, collaborating with analysts and stakeholders.
• Mentorship & Best Practices : Mentor junior team members, promote modeling standards, and foster a culture of excellence and learning.

Top Skills & Experience

I. Advanced Modeling & Causal Inference

II. Enterprise-Scale Forecasting & Simulation

III. Strategic Insight & Stakeholder Engagement

IV. Data Engineering Fluency

Additional Impact Areas

Qualifications

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Benefits & Perks

Applicable to Full-Time Roles . We’re committed to children’s well-being and employee benefits :

ALSAC is an equal opportunity employer. We do not discriminate based on race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, genetic information, or other protected classes.

No Search Firms : ALSAC does not accept unsolicited resumes from search firms without a valid agreement. Resumes submitted without approval will not incur a fee if hired.

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