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DIGITAL MARKETING ASSISTANT - KPTV
DIGITAL MARKETING ASSISTANT - KPTVGray Television, Inc • Beaverton, OR , US
DIGITAL MARKETING ASSISTANT - KPTV

DIGITAL MARKETING ASSISTANT - KPTV

Gray Television, Inc • Beaverton, OR , US
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Job Summary / Description :

KPTV - FOX / Gray Digital Media in Portland seeks a Digital Marketing Specialist to support our Marketing Executives with client-facing, post‑sale campaign planning, trafficking, and optimization. You’ll manage cross‑platform digital advertising (display, video, OTT / CTV, social, search), implement pixels / UTMs and GA reporting, and drive measurable results for local businesses through data-driven insights.

We’re seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you’ll be the go-to digital expert supporting our Marketing Executives (MEs) - bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You’ll bring creativity, data-driven insights, and a passion for local business growth to every project.

Duties / Responsibilities include, but are not limited to :

Strategy & Planning

  • Partner daily with MEs to build digital strategies that align with client goals and KPIs
  • Translate client objectives into clear post-sale marketing plans, timelines, and deliverables
  • Identify opportunities for cross-platform solutions that leverage display, video, OTT / CTV, search, and social

Execution & Operations

  • Manage post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
  • Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
  • Work with internal and external teams to traffic assets and confirm launch readiness

    • Optimization & Insights

  • Monitor performance and proactively optimize campaigns for efficiency and scale
  • Diagnose performance drivers across audiences, creative, placements, and inventory; test and iterate
  • Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams

    • Growth & Collaboration

  • Join post-sale client calls with MEs to present results and guide next step optimizations
  • Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
  • Share success stories, case studies, and best practices to elevate digital expertise across the sales team

    • Process & Quality

  • Maintain organized documentation, trafficking sheets, and reporting cadence
  • Ensure all deliverables and reporting are accurate and on time
  • Perform additional duties as assigned by management

    • Qualifications / Requirements :

    What You Bring

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
  • Strong grasp of digital channels and tactics : display, OTT / CTV, video, search, and social advertising
  • Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
  • Collaborative, approachable teammate with a service mindset and strong follow-through
  • Analytical thinker with high attention to detail and a continuous improvement mentality
  • Proficiency with analytics and office tools : Google Analytics (GA), PowerPoint, Excel, Word, and Outlook
  • A proactive, self-starting attitude with curiosity, creativity, and a genuine passion for digital media

    • Bonus Skills (Nice to Have)

  • Experience with ad platforms (, Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers
  • Familiarity with tag managers, pixel frameworks, and attribution models
  • Comfort building dashboards and visualizations for non-technical audiences

    • Success in This Role Looks Like

  • On-time launches with accurate tracking and documentation
  • Clear, action-oriented reporting that ties performance to client outcomes
  • Measurable optimization wins (, improved CTR / Engagement, lower CPA, stronger ROAS)
  • Strong partnerships with MEs and clients that lead to renewals and growth

    • Why KPTV / Gray Digital Media

  • Mission-driven local impact backed by a national digital network
  • Collaborative culture with ongoing training and professional development
  • Opportunity to shape solutions that help local businesses thrive

    • How to Apply

    Please submit your resume and a brief note about your experience driving measurable results for clients. If available, include - examples (or summaries) of campaigns you’ve helped optimize and the outcomes achieved.

    If you feel you’re qualified and want to work with a great group of people, go to , you may type in the job title, station call letters, or click on "apply now" , upload your resume, cover letter, and references

    (Current employees who are interested in this position can apply through the  Gray-TV UltiPro self-service portal )

    KPTV-TV / Gray Media is a drug-free company

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    Digital Marketing • Beaverton, OR , US

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