Digital Segment Manager

Digital Campaign Analyst

If you are a digital marketer with experience in CDP audience segment creation, we have a pivotal role for you in our campaign operations team!

Working hands-on in Adobe Customer Data Platform (CDP), the Digital Campaign Analyst is responsible for developing audience segments utilizing the CDP for use across all marketing channels.

In collaboration with our business lines, analytics team and marketing, you will define audiences, build and execute segments, and optimize campaigns to assure that traits and segments align with bank policies and digital best practices. The ideal candidate is a strategic problem-solver who is adept at client communication, requirements gathering, and business analysis, who has experience building and distributing segments on a digital platform. Most of all, we expect you to balance collaboration while focusing on results and helping to drive change within the Marketing Activation team.

Responsibilities

• Own audience segment creation and management for multi-channel marketing initiatives.
• Research, build, test, and publish audience segments in the CDP through hands-on trait selection, query writing, segment conditioning, etc.
• Collaborate with team members and subject matter experts across the enterprise to develop customer traits, profiles, and audience segments.
• Define and document business requirements (including audience traits, content and call to action, channels / destinations, etc.).
• Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.
• Provide insights and actionable recommendations from tests and campaigns; and share results with management and peers to drive continuous improvement of digital channel performance.
• Promote a risk-aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.

Basic Qualifications - Bachelor's degree in a related field, or equivalent work experience - Five to seven years of statistical and / or data analytics experience.

Preferred Skills / Experience

The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range : $105,400.00 - $124,000.00