VP E Commerce

POSITION TITLE

Vice President, eCommerce

REPORTING RELATIONSHIP

This is the highest-ranking eCommerce role at Motion reporting to executive leadership and managing a large team of eCommerce professionals.

LOCATION

Corporate Headquarters : Birmingham, Alabama

CLIENT OVERVIEW

With 2024 revenue of $8.7 billion, Motion is a leading global service provider of replacement parts and value-added solutions with operations across North America and Australasia employing approximately 9,500 people. It provides access to more than 18 million replacement parts and suppliers for more than 190,000 MRO (maintenance, repair and operations) and OEM (original equipment manufacturer) customers in a diverse group of industries. Motion tracks 14 different end markets which includes : equipment and machinery, food products, iron and steel, pulp and paper, mining and automotive, among others.

Since its founding in 1946, the nature of Motion's business demands is the maintenance of adequate inventories and the ability to promptly meet critical delivery requirements. The products distributed and the value-added services offered support plant and facility operations. Most orders are filled immediately from existing stock and deliveries are normally made within 24 hours of order receipt.

Motion’s holding company, Genuine Parts Company (GPC) , founded in 1928, is a leading global service provider specializing in the distribution of automotive and industrial replacement parts. Headquartered in Atlanta, Georgia, GPC serves hundreds of thousands of customers across nearly 11,000 locations in 17 countries and employs over 63,000 people. Celebrating 97 years of expertise in distribution, GPC’s mission - "We keep the world moving!" - drives every aspect of its business operations.

In 2024, GPC achieved record revenues of $23.5 billion with net earnings of $904 million. Known for its sound and stable financial foundation, GPC generated $1.3 billion of cashflow from operations in 2024, ending the year with $2 billion in total liquidity. The company has paid a cash dividend every year since going public in 1948, and 2025 marks the 69th consecutive year of increased dividends paid to its shareholders. GPC is publicly traded on the New York Stock Exchange under the symbol “GPC.”

GPC’s culture is strengthened by a commitment to diversity and inclusion. The goal is to create a culture where they value, respect, and provide fair treatment and equal opportunities for all employees. We welcome you to learn more about this exceptional corporation at

POSITION IMPACT

This is a rare career opportunity to play a pivotal role in accelerating massive commercial acceleration (10x and more) and expansion while scaling Motion's eCommerce capabilities globally. This transformational role is charged with building and sustaining double digit growth across the channel and establishing the assets as a meaningful channel in Motion’s “go to market” approach. You will lead a compelling product roadmap, inspire and develop high-performing teams, and serve as a subject matter expert in eCommerce capabilities, experiences, supporting data, interfaces, and integrations – all focused on ensuring customers have the preferred experience. You will have a sound technical platform on day one to leverage your expertise supported by a large team of eCommerce technical professionals to support your vision.

FUNCTIONS AND RESPONSIBILITIES

The Vice President of eCommerce directs all business activities related to Motion’s eCommerce operations, ensuring that customer satisfaction, return on capital, and both short- and long-term business objectives are consistently achieved or exceeded. This leader collaborates cross-functionally with sales, marketing, operations, and finance teams to optimize funnel velocity, conversion rates, and overall commercial performance. A key focus of this role is prioritizing initiatives that enhance the user experience, operational efficiency, and the scalability of Motion’s eCommerce platform.

This position leads the creation and continuous refinement of the eCommerce product roadmap, integrating customer feedback, market trends, and competitive intelligence to drive strategic direction. The Vice President is accountable for eCommerce channel profitability across the organization and is responsible for designing and delivering an exceptional customer experience for a variety of internal and external personas across diverse industries. The role requires close partnership with technology teams to ensure that product vision aligns seamlessly with technical execution and platform capabilities.

In addition, the Vice President leads Motion’s digital commerce transformation, engaging stakeholders across the organization to drive adoption and deliver measurable business value with P&L responsibilities for the channel. The leader identifies and capitalizes on new market opportunities - leveraging data-driven insights to expand the customer base, increases market penetration, and accelerates growth across all eCommerce channels.

The Vice President of eCommerce builds, mentors, and retains a world-class team spanning eCommerce, product management, and commercial growth functions. This leader drives performance management and professional development initiatives to cultivate the next generation of business leaders fostering a culture of innovation, accountability, collaboration, and continuous learning throughout the organization.

As the company’s internal expert on eCommerce product technologies, architecture, and customer experience best practices, the Vice President ensures that Motion’s eCommerce platform leverages modern, scalable, and secure technologies. They champion cloud-native solutions and agile development methodologies to enable rapid innovation and adaptability. This leader also stays at the forefront of emerging eCommerce trends, tools, and technologies to proactively position the company as a digital commerce leader.

Moreover, the Vice President establishes and enhances digital marketing capabilities, including email marketing, search engine optimization (SEO), online advertising, web analytics, social media marketing, experimentation and testing, and customer experience optimization. They ensure all online marketing initiatives are effectively integrated with corporate marketing campaigns and brand positioning. This role manages digital investment and strategy while driving education and awareness of the digital landscape and emerging opportunities across the organization. The Vice President ensures favorable pricing from all digital partners and maintains pricing parity across divisions. He / she develops and monitors key performance indicators (KPIs) for digital asset selection and pre- and post-buy metrics to measure effectiveness and drive continuous improvement.

PROFESSIONAL QUALIFICATIONS

We seek an experienced eCommerce and digital transformation business leader with 15+ years of proven success driving growth within large enterprise organizations ($5B+), across B2B or B2C environments. The ideal candidate will have a demonstrated track record of developing and implementing commercial growth strategies that deliver significant revenue impact. He / She must possess superior business acumen to manage channel P&L.

This role requires a strong working knowledge with modern eCommerce platforms and technologies, including Java, React, Node.js, Next.js, Google Cloud Platform, and other contemporary technology stacks partnering with a large technology group. The successful candidate will possess exceptional team-building and leadership abilities, with experience identifying, developing, and scaling high-performing teams. Strategic thinking, outstanding communication, collaboration, and stakeholder management skills are essential to effectively align technology initiatives with business objectives and drive measurable commercial outcomes.

We seek a Leader Worth Following who embodies a growth-transformational mindset while demonstrating sound judgment, humility, and honesty. This leader will align seamlessly with GPC’s corporate culture which emphasizes a strong “roll up your sleeves” work ethic. The candidate’s personal characteristics should also include :

• Superior verbal, written, and executive presentation skills
• Ability to balance strategic and tactical considerations in a matrixed organization
• Confidence and optimism to take calculated risks, implement new ideas, drive for results, and sustain change
• Open and flexible approach, with strong EQ skills to build credibility with all stakeholders
• Proficiency in conflict management and willingness to challenge organizational thinking and the status quo

EDUCATION REQUIREMENTS

Bachelor’s degree required; advanced degree preferred

COMPENSATION

Motion offers an attractive compensation package that includes a competitive salary, annual bonus, and long-term incentive.