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Vice President, Brand Strategy
Vice President, Brand StrategyConfidential • Washington, DC, US
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Vice President, Brand Strategy

Vice President, Brand Strategy

Confidential • Washington, DC, US
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Vice President, Brand Strategy

About the Company

Globally renowned healthcare consulting company

Industry

Business Consulting and Services

Type

Privately Held

Founded

2000

Employees

1001-5000

Specialties

  • asset investment strategy
  • brand experience and engagement
  • brand strategy
  • business transformation
  • commercial and scientific strategy
  • health equity
  • advanced data and analytics
  • early-stage strategy
  • embedded consulting
  • engagement strategy and execution
  • expert panels of leading clinicians
  • go-to-market strategies and market shaping activities
  • health economics and outcomes research
  • healthcare policy
  • integrated evidence generation
  • launch excellence
  • market access
  • media planning and activation
  • medical engagement and communications
  • omnichannel experiences
  • performance optimization
  • portfolio strategy
  • predictive analytics
  • publications planning
  • digital quality assurance
  • scientific strategy
  • software development
  • stakeholder engagement
  • technology strategy
  • ux / ui digital design
  • and value engagement

About the Role

The Company is seeking a VP, Brand Strategy to join their dynamic team. The successful candidate will be a key leader in the development of targeted and transformative insights that drive brand strategies, tactical initiatives, and creative campaigns. This role requires a strategic partner who can offer proactive solutions, provoke innovative thinking, and act as a brand steward. The VP will be responsible for the full spectrum of brand and product strategy, including go-to-market, business, and creative strategy. They will lead client meetings, workshops, and research projects to ensure that all brand activations and executions align with the strategic principles. The ideal candidate will have a Bachelor's degree in a relevant field and over 10 years of experience in a healthcare or pharmaceutical advertising agency, with a focus on professional DTC or patient marketing. As the VP, Brand Strategy, you will be at the forefront of the company's mission to make a tangible impact on patient lives. The role demands an engaging storyteller and critical thinker who can work collaboratively with cross-functional teams to deliver strategic recommendations that lead to significant brand results. The company is deeply committed to diversity, equity, and inclusion, and the role offers the opportunity to be part of a culture that values and supports professional growth. If you are a strategic leader with a passion for healthcare and a proven track record in brand strategy, this is an exciting opportunity to join a team that is dedicated to ensuring that no patient is left behind.

Hiring Manager Title

SVP, Strategy

Travel Percent

Less than 10%

Functions

  • Marketing
  • Strategy
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