Job Title
Location Designation : [[cust_rolelocationdesignation]]
What You'll Do
Content Narrative, Ideation and Thought Leadership :
- Define content themes, message frameworks, and storytelling that translate our value proposition into compelling market-facing narratives
- Identify high-impact content topics and insights in partnership with Strategy, Product, and Research teams
- Build original thought leadership that elevates our brand's point of view on industry trends, demographic shifts, financial education and regulatory developments
- Guide content direction for key integrated marketing programs and executive platforms
- Orchestrate content programs and lead third-party partnerships such as research collaborations, panels, executive features, and cross-channel campaigns
Content Strategy, Optimization and Modernization :
Develop strategic approaches to content planning, optimization, and prioritization based on audience insights, content performance, and business objectivesPartner with channel owners (web, social, email, Field) to deliver coordinated omnichannel content experiencesMaintain strong relationships with SMEs, external partners, and internal stakeholdersIdentify and recommend modern content formats and approaches that deepen engagement across the customer journeyMonitor content performance, identify opportunities to refine messaging or formats, and inform future content themes and prioritiesContent Governance Frameworks and Innovation :
Own content taxonomy, messaging frameworks, and narrative guidelines that support consistency and scaleDefine the narrative, thematic, audience, and content-type inputs required for the enterprise content taxonomy and content modelPartner with Content Ops to co-develop the taxonomy and modelproviding strategic direction while Ops builds metadata, tagging rules, and workflow governancePartner with UX Content Strategy to align storytelling with experience structuresSupport content governance and processes that improve content quality, reusability, and production efficiencyDrive content innovation through AI, personalization, and emerging technologiesEditorial Leadership and Content Quality :
Serve as editorial leadensuring clarity and storytelling excellence across integrated contentPartner with Compliance and SEO to align content with regulatory & search strategiesMaintain editorial standards, tone, and quality guidelines for both internal and external contributorsEnsure content is accurate, accessible and aligned with brand voice and narrative goalsWhat You'll Bring
Minimum of 8 years of experience in content strategy, editorial strategy, or content architectureideally in financial services, tech, consulting, or another complex, regulated space.Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent practical experience).Strong understanding of customer journeys, modern marketing, and how content drives business outcomes.Experience using AI tools, personalization platforms, and content management systems.Understanding of the financial services sector, including banking, investments, insurance, or related areas is preferred.Strong organizational skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment.Exceptional written and verbal communication skills, with a keen eye for detail and the ability to articulate complex concepts in a clear and concise manner.Collaborative mindset and the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization.Knowledge of regulatory compliance considerations within the financial services industry is a plus.Pay Transparency
Salary Range : [[cust_salaryRangePosting]] Overtime eligible : [[customString6]] Discretionary bonus eligible : [[cust_merit]] Sales bonus eligible : [[stockPackage]] Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact. Our diverse business portfolio creates opportunities to make a difference across industries and communitiesinviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress. As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities.
Job Requisition ID
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