Utilities Marketing & Communications Manager

Marketing Communications Manager

Charlotte is America's Queen City, opening her arms to a diverse and inclusive community of residents, businesses and visitors alike. Here you will find a safe, family-oriented city where people work together to help everyone thrive. The mission of the City of Charlotte is to deliver quality public services and promote the safety, health, and quality of life for all residents.

Our guiding principles include : attracting and retaining a skilled and diverse workforce; valuing teamwork, openness, accountability, productivity, and employee development; providing all customers with courteous, responsive, accessible, and seamless quality services; taking initiative to identify, analyze, and solve problems; and collaborating with stakeholders to make informed decisions.

Responsible for developing and executing comprehensive marketing, communications, and stakeholder engagement strategies that advance Charlotte Water's mission, reputation, and public visibility. Reporting directly to the Director, the position promotes consistent messaging, strategic outreach, and digital engagement to build strong relationships with the public, media, stakeholders, and internal teams. The incumbent will lead a team of professionals and serve as a spokesperson for the department while aligning efforts with the Director's vision.

Essential duties and responsibilities may include, but are not limited to :

• Lead the creation and execution of a strategic communications plan (internal and external) in alignment with executive leadership goals.
• Oversee Charlotte Water's reputation and brand management across public relations, marketing, internal / external affairs, and social media.
• Develop consistent, integrated messaging across multiple platforms to ensure effective communication with varied audiences.
• Direct digital marketing efforts, including website content, social media, email campaigns, blogs, and paid advertisements. Utilize data and analytics to guide digital strategy.
• Implement a proactive public relations strategy that enhances leadership engagement with key external stakeholders, including media, elected officials, and community influencers.
• Identify and address emerging issues by developing communication responses and crisis strategies.
• Serve as lead spokesperson for media interactions; manage crisis communication and operational messaging.
• Lead cross-departmental initiatives and major projects that involve marketing and public engagement.
• Assess risks and potential impacts of communications initiatives to inform decision-making.
• Design and implement community and stakeholder engagement plans, ensuring inclusive outreach and feedback.
• Supervise and guide managers and staff across marketing & communications, external affairs, and public relations functions.
• Responsible for performance management, staff development, and operational effectiveness of the team.
• Has frequent interaction with the Director, executive leadership, division managers, external stakeholders, community groups, elected officials, media representatives, and government partners.
• Perform additional duties and special projects as assigned by the Director.

To successfully perform the job, the incumbent must be able to perform each essential duty satisfactorily. Requirements listed are representative of the knowledge and skills.

Education and experience : Bachelor's degree from an accredited college or university in communications, marketing, business administration, journalism, public policy, or a related field; AND seven (7) years of experience; OR an equivalent combination of education, training and experience as determined by Human Resources. Has at least three (3) years of supervisory or management-level experience.

Required knowledge and skills :

Required skills :

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mobility to work in an office setting, use standard office equipment and stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials; and hearing and speech to communicate in person or over the telephone.

Work is performed in an office setting.

The City of Charlotte is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race, religion, color, sex, national origin, marital status, age, disability, sexual orientation, political affiliation or on the basis of actual or perceived gender as expressed through dress, appearance, or behavior.

Our culture is to serve the community honorably.

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Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

The City of Charlotte is committed to making our services and programs accessible to all. Upon request, auxiliary aids, written materials in alternate formats, language access, and other reasonable accommodations or modifications will be provided. To make a request, please fill out the Innovation & Technology ADA request form or call 704.336.4120.

The City of Charlotte provides a comprehensive benefits package to eligible employees. Click here to learn more about the City of Charlotte's benefits.