Writing / Editing

Writing / Editing Job Duties : Create content campaigns that align with marketing objectives and company goals Produce, edit and customize content for all our platforms, including our website, LinkedIn, Medium and Facebook Pitch articles to third-party websites for publication and guest post on partner websites Perform online and on-the-ground primary research for blog posts, articles, guides and other content Work with the marketing team to analyze content performance metrics, such as total attention time, click-through rate and social following growth, and apply those insights to improve existing content and develop better content ideas for the future Write and A / B test our web copy, including CTAs, value props and landing pages